A presentation

on
corporate competence
 GROUP MEMBER
Name University roll- no
• Aishwarya vaish 2100110700019
• Akanksha 2100110700020
• Akanksha Jha 2100110700021
• Akhilesh kumar 2100110700022
• Akshat Agrawal 2100110700023
• Akshat Shukla 2100110700024
 ZOMATO PROFILE
Zomato is an online restaurant search and delivery service that
provide information on home delivery , dinning out, cafes and
nightlife
• Started in – July 2008 Delhi NCR.
• Founded by – Deepinder goyal, Pankaj chaddah
• Initially named as – “ FoodieBay” then in
November 2010 it was named as Zomato.
• Parent Company – Info age – Zomato raised first
round of funds of the company.
• Zomato mainly category is –Mobile Application based
• Estimated Revenue – $50 Million
• Tagline \ slogan – Discover great places to eat around you.
• Main segment – Young population , working professionals looking for
information of restaurants.
• Mantra of Zomato – “ Zomato is all about food and where you can find
the best of it.”
Competitors
Segmentation targeting and positioning in
the Marketing strategy Zomato
• Segmentation :
• Under the demographic segmentation strategy, Zomato targets the age
18-35. People who want to dine out and want to research the restaurants
they wish to visit.
• Zomato has found a larger target segment in the working professionals
who want to dine out and also want to get food delivered at their
doorstep.
Target: Positioning:
• The main target customer of• Zomato has positioned itself as a
Zomato is the youth who are platform that brings restaurants,
between the ages 18-35 suppliers, consumers, food
• people who often want to eat out suppliers, and logistics partners
with their friends and colleagues. together.
• It targets those customers who• It aims to create a world where
often refer to ratings and reviews detailed food consumption and
and want to take a decision if the taste patterns across the globe and
place is good. share that intelligently with the
suppliers.
Competitive advantage in the Marketing strategy Zomato

Strategy: Promotion Strategy: focus of technology

• the Zomato Gold • Zomato ensures that • attractive and very
which is an exclusive its contents stay fresh easy to browse and
membership loyalty and has invested this has helped create
program that gives vastly on SME’s and a pint of 
customers an SEOs. differentiation from its
exclusive dine out and • Zomato uses the competitors.
drinking membership number of strategies • Zomato gives a lot of
with BOGO( Buy like discounts and focus and effort in
One, Get One) and promo codes to make creating a convincing
2+2 complimentary more customers use UI for its customers.
drinks. the platform.
SWOT ANALYSIS
Zomato recruitment process

Resume
Written Group Technical
Shortlistin HR Round
Round Discussion Rounds
g
Zomato Ltd.
sales Growth 
Profit Growth 

1 YEAR63.85%
1 YEAR-26.64%
3 YEAR-310.2%
3 YEAR66.54%
5 YEAR-202.93%
5 YEAR66.48%

ROE% 

Interest Cover Ratio 

1 YEAR-22.92%
-110.70
3 YEAR-79.11%
5 YEAR-82.49%
 FINDINGS
 Strengths
• The company has shown a good revenue growth of 66.54% for the Past 3
years..
• Company has a healthy liquidity position with current ratio of 8.42.

Limitations
• The company has shown a poor profit growth of -310.20% for the Past 3
years.
• Company has a poor ROE of -79.11% over the past 3 years.
THANK YOU