“Log on, Play on!

”
SAGIR IRFANI
INTRODUCTIO
N:
Peyush Bansal, a former Microsoft employee, founded
Lenskart.com in 2010 along with Amit Chaudhary and Sumeet
Kapahi. Lenskart is an Indian multinational optical prescription
eyewear retail chain, based in Faridabad. As of May 2022, Lenskart
has 1000 stores across 223 cities in India. Its manufacturing facility
in New Delhi manufactures 3 lakh glasses a month.

Lenskart is building an automated factory in Bhiwadi, Rajasthan,

with a production capacity of 5 crore glasses annually.
Lenskart.com is India's fastest growing eyewear company and
largest eyewear company online. Lenskart's products range from
prescription eyewear, branded contact lenses and sunglasses, all
equipped with the customers' eye power. Lenskart is backed by
IDG Ventures, Unilazer Ventures and TPG Capital.
With a growing chain of offline stores in all cities in India, and its
unique Home Eye Check-up service which takes expert
optometrists to customers homes/office for an eye test, Lenskart has
done what no one could till now.
THE BRAIN BEHIND LENSKART..
Peyush Bansal is the founder of
Lenskart. He obtained a degree in
Bachelor of Engineering from McGill
University in Canada, after which he
worked as a Program Manager at
Microsoft in America . A year later, he
returned to India to pursue his Post-
Graduate diploma in Management for
Executives from IIM, Bangalore . In
2008, he set up Valyoo Technologies
with SearchMyCampus as the first
business portal . In 2010, Lenskart, a
first of its kind online shopping portal
for eyewear came into existence.
 FUNDING……
• Lenskart has so far secured two rounds of VC
funding.

• Raised its first round of funding of INR 22

crore (U.S $3.6 million) from IDG Ventures
India in 2011

• In February 2013, Unilazer Ventures invested

INR 30 crores in their first e-commerce
The challenges..
"Who wants to buy contact lenses or glasses
online?"- one of the most frequently asked question.

 Lenskart's aim is to address the knowledge gap between the

customers and their eyewear products. With that in mind, the
online-offline divide will slowly disintegrate.

 Moreover, the touch-and-feel segment is no longer a threat to e-

commerce portals.