Net Promoter Score

Write a fortune-cookie sized bit of

information here. Are the results
good?

10
9
8
7
10 5
6

4
3
2
1
NPS

-100 +100
Detractors Passives Promoters
Net Promoter Score
EMPOWERMENT

LEADERSHIP MANAGEMENT

PURPOSE NPS INNOVATION

COMMUNICATION REWARD

COLLABORATION
Net Promoter Score
How likely are you to recommend to a colleague or friend?

DETRACTOR PASSIVE PROMOTER

S S S

0 1 2 3 4 5 6 7 8 9 10

Not at Extremely
Neutral
all likely likely

% of Promoters % of Detractors
NPS = (9s and 10s) - (0 through 6)
Net Promoter Score
How likely are you to recommend
us?

I’d recommended you to

For each cohort of customers, and for each heartbeat
marketing channel you should have a unique
NPS score. Ideally, across time the NPS of
I’d consider recommending
each cohort should increase as new
you
“magical” features are added to the product.

Make sure that the members in each cohort is I’m not likely to
substantial such that the NPS score recommended you
difference is statistically significant.

I’d never recommend you

Net Promoter Score

Net Promoter Score ™

Current Net Promoter for this cohort: +34 +34

This is calculated as follows:

Promotes % - Detractors %

Promoters (gold) 99(99%)

+100 +100
Passives (green) 99(99%)
Detractors (red & yellow) 99(99%)
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