ENTREPRENEURSHIP PROTOTYPING

SESSION I

INTRODUCTION TO
ENTREPRENEURSHIP
PROTOTYPING
 Learning Objectives

LO 1 : Identify value propositions in business ideas

and market opportunities
 Subtopics

• Entrepreneurship Prototyping Overview

• Team
• Team Hi + Bye
Entrepreneurship Prototyping
Overview
 Seeding Cultivating Starting-Up

Pre - Entrepreneurship Entrepreneurship – Entrepreneurship Entrepreneurship

Enrichment Enrichment
Course Ideation - Prototyping - Market
1st Semester 2nd Semester
Validation

Learning : Learning : Learning :

1. 5 category Learning : Learning : 1. Prototyping 1. Marketization
Learning :
Industry 4.0 1. Team work 1. Identification 2. Marketization 2. Product or
1. Ideation
2. 1 category 2. Identification 2. Ideation 3. Product or service
2. Prototyping
based on 3. Ideation 3. Prototyping service Launching
3. Marketization
interest Launching 3. How to get
revenue

Methods : Methods : Methods :

Methods : Methods : Methods :
1. Video Based 1. Video Based 1. Coaching
1. Video Based 1. Video Based 1. Coaching
Learning
Learning Learning by expert
Learning 2. Feedback
2. Seminar 2. Coaching 2. Coaching 2. Coaching 2. Business
3. Feedback by 3. Feedback by by expert matching
3. Feedback by
Expert Expert Expert 3. Demo day 3. Technology
4. Idea testing 4. FGD 4. Exhibition & with VC Licencing
BISANARA
Result : Result :
Result : Result : Result : Result : Product / Service 1. Business Funding
Class based on Industry 1. Analysed Idea 1. Prototype 1. Market Validation available for the (PPBT)
4.0 category interest 2. Final Report 2. infografic 2. Market Validation Result customers 2. Technology Licence
 The more iterations the more the
chance the students to ‘fail’ and
therefore to yield better result

Entrepreneurship Market
Pre entrepreneur course : Entrepreneurship – Validation
Industry 4.0 Videos (5
Prototyping
catagories) -> Seminar
(choose 1 catagory based Entrepreneurship - Session
4

on interest) -> Pick 1 Ideation Session 9 & 10

Testing
prototy
Session 1 Reprototyping pe Session 12 & 13
business category based on Introduction and Market Validation
Roleplay Report
interest Session 1 Session 11
Introduction and Feedback /
Roleplay Revition Session 5 & 6
Session 2 & 3 Session 11 Business Model
Sketching Prototype Canvas Session 3
Session 2 Session 12 prototype Validation
Prototypin
Problem Final Session 10 g
Definition Presentation Product (Idea) Session 10 & 11
(Ideation) Testing BISANARA
Session 12 Session 8 Session 2
Session 4 Presentation Focus Group Reprototyping /
Session 3 Session 9 Resources + Feedback Discusion Ideation
Assessment Ideation Identification Session 9
1: ideation Sharpening Exhibition (GSLC)
presentation
Session 13
Report
Session 4 Session 5 & 6
Problem Prototype
Ideation Session 8 Development Session 8 Business
Session 1 Model Canvas
presentatio Idea Prototype
Introduction Redevelopment
Feedback Feedback Session 7 and Roleplay Session 7
Feedback
Market
Session 13 Validation
Session 7 Infografis
Session 5 & 6
Assessment 2 :
Idea prototype
Idea Prototype
Presentation

Week New Curriculum
1 Introduction and Roleplay Introduction and Roleplay
2 Sketching Prototype
3 Sketching Prototype
Resource Identification
4 Storyboard Presentation
ASSIGNMENT I
5 Prototype Development
6 Prototype Development
7 Feedback
8 Focus Group Discussion
Reprototyping (GSLC)
9 BISANARA
10 Reprototyping
Prototype Validation
11 ASSIGNMENT II
12 Presentation & Feedback
13 Infographic
Entrepreneurship Prototyping
Activities Flip Class for Next Week
VPC & Design Sprint Map
VPC & Design Sprint Map
Presentation Idea Profile & 4 step sketch
Idea Profile & Sketch Coaching Storyboard & Key Resources
Prototype
Prototype Coaching Feedback grid
Class Prototype Showcase
Class Prototype Showcase Documentation
Feedback from expert
Prototyping Documentation
Presentation
Prototype Testing
Class Prototype Showcase Key Partnership, Revenue Stream, Cost
Feedback from expert Structure, & Perceptual Map
KP, R$, C$, & Perceptual Map
Presentation Pitch Deck
Pitch Deck Presentation Infographic
Feedback from expert
Infographic Presentation
 Scoring

Tasks Percentage Notes

Presentation &
Assignment I (Session 4) 20% Report

BISANARA (Session 9) 30% Video

Assignment II (Session 11) 20% Report

Final Exam Report 30% Report

Total 100%
Team
 Team

• It is a good idea to create teams with people who are

different from one another
• This allows teams to have many different
perspectives and expertise for a broader view of
the Design Challenge and different team strengths
• Teams research (input-process-output model) has
shown that processes have more influence on the
results of teams than other elements (such as team
composition or formulation of the challenge or the
design prompt)
 Team Process Variables

• How to team communicates

• How it is led or managed (“leadership”)
• Psychological security
 Design Thinking Team Principles

• Work as visually as possible

• Build on the ideas of others
• Resist criticism and judgement
• Allow wild, unusual ideas
• Think user-centered
• Full attention for the speaker, no parallel
conversations
Team Hi + Bye
 Team Hi

• “Rituals” play an important role in collaborative

work
• A good basis for uninhibited cooperation and a
positive team atmosphere is created by taking the
time to get to know one another
• The coach or workshop leader should ensure that
every team member participates, even if some will
contribute more and some less
 Team Bye

• At the end of the group work, a short “Bye-Round”

is a good idea
• The Team Bye should be anchored in the agenda as
a fixed item of the day at the beginning; otherwise, it
may be skipped due to a lack of time and low energy
levels
• The “Bye” serves to give each team member the
opportunity to share with the team, about the day
itself, or their state of mind, to address both
satisfaction or displeasure with the cooperation
Student Activities
 Student Activities

• Choose the head prefect

• Make teams consists of maximum 4 person mixed
from different majors
Next Session Preparation
 Next Session Preparation

• Learn Value Proposition Canvas

• Learn Design Sprint Map
• Create Business Ideas
• Create Value Proposition Canvas
• Create Design Sprint Map

• Notes:
– Always bring minimum 1 laptop per team every
week for classroom activities
– Always make a documentation of the team
progress (for the reporting purpose)
 References

Osann, I., Mayer, L., & Wiele, I. (2020). The Design

Thinking Quick Start Guide: A 6-step Process for
Generating and Implementing Creative Solutions. John
Wiley & Sons.