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EXTERNAL

EVENTS
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DEFINITION
• THIS TYPE OF EVENT IS
ADDRESSED TO ALL
PERSONS INVOLVED OR
RELATED TO A MATTER AND
IS OPEN TO THE GENERAL
PUBLIC.

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CHARACTERISTICS

They are used to • They are designed


raise awareness, to attract potential
build customer or current
loyalty or customers,
communicate the suppliers, media
image of a brand. and other
audiences outside
the company.

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TYPES OF EXTERNAL EVENTS
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CONFERENCE COURSE
• An event in which one or more • Event planned with the objective
experts present a specific topic, of educating and training people
which may be of a religious, for continuous improvement in
political, social, social, political, professional or work
social, social or political nature, performance.
political, social, cultural cultural
or economic.
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FORUMS
Meeting of specialists to
exchange ideas and opinions on
various common topics. on
FAIRS various common topics.
Fairs are events periodically
held, with more or less long
intervals of time, with the
participation of producers and
traders aimed at facilitating and
multiplying the mercantile
operations of a given sector or
region. operations in a given
sector or region. 6
WORKSHOPS Symposium

Gather a small number of people Oral presentation by several


with the objective of exchanging speakers, experts in a field or
ideas, clarifying doubts or subject to be discussed, his
exchange ideas, clarify doubts or intervention occurs sequentially
discuss a topic of common
interest.

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FAIR First, an agreement is opened with
the state government for all street
vendors who wish to rent a place
for their sales.

Each of the vendors are installed


prior to the opening of the fair,
organizing all their merchandise
and their premises.

Each one of the artists' managers is


contacted for their said
presentations and shows that will
take place at this fair.
FAIR On the day of the inauguration, a parade is held,
the queen being the main objective of said
parade, which concludes and the fair that takes
the entire month of March is inaugurated and
hundreds of families spend a pleasant night.

 
1. Define the objectives. 6. Stand composition. ...
2. Set a budget. ... 7. Announce participation.
3. Choose the type of Qualified personnel at
event the stand.
4. The location of the 8. make an assessment
booth 9. Access control and
5. Choose a message security
ACADEMIC CONGRESS
FIRST, THE INAUGURAL
SPEECH IS GIVEN BY A
SPECIAL GUEST THE TO HIGHLIGHT THE IMPORTANCE
PLENARY MEETING OF AND ACHIEVEMENTS, THE
ALL PARTICIPANTS LED PRESENTATION OF THE PAPERS
BY THE DIRECTOR OF ACCORDING TO THE ESTABLISHED
THE EVENT PROGRAM AND THE
COMPLEMENTARY ACTIVITIES, WE
WILL HAVE A CLOSING CEREMONY,
IN WHICH A RECAPITULATION OF
THE MOST RELEVANT ASPECTS WILL
BE PRESENTED.

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ACADEMIC CONGRESS

DURING THE CONGRESS


YOU CAN DO
A REFRIGERATION IS COMPLEMENTARY
GIVEN AND A ACTIVITIES SUCH AS
COMPILATION OF THE DINNERS, TOASTS,
PRESENTATIONS AND EXCURSIONS, EXHIBITIONS
PREPARATION OF THE
REPORTS PUBLICATION
AND SENDING OF THE
REPORTS TO THE
PARTICIPANTS

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