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  • Management - Specific Planning Tools

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    MuhdAmeer
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    As a manager of Starbucks, there are several planning tools that can be used including analyzing the company's strengths such as its world famous brand visibility and loyalty program, weaknesses like its premium image resulting in a smaller target market, opportunities in untapped markets and increasing per capita coffee consumption, and threats from huge competition and rising local coffee shops. The document also provides a SWOT analysis of Starbucks outlining specific strengths, weaknesses, opportunities, and threats for the global coffee chain.

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    Management- Specific Planning Tools

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    As a manager of Starbucks, there are several planning tools that can be used including analyzing the company's strengths such as its world famous brand visibility and loyalty program, weaknesses like its premium image resulting in a smaller target market, opportunities in untapped markets and increasing per capita coffee consumption, and threats from huge competition and rising local coffee shops. The document also provides a SWOT analysis of Starbucks outlining specific strengths, weaknesses, opportunities, and threats for the global coffee chain.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    6 views1 page

    Management - Specific Planning Tools

    Uploaded by

    MuhdAmeer
    As a manager of Starbucks, there are several planning tools that can be used including analyzing the company's strengths such as its world famous brand visibility and loyalty program, weaknesses like its premium image resulting in a smaller target market, opportunities in untapped markets and increasing per capita coffee consumption, and threats from huge competition and rising local coffee shops. The document also provides a SWOT analysis of Starbucks outlining specific strengths, weaknesses, opportunities, and threats for the global coffee chain.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    As a manager of Starbucks, how do we use a specific planning tool?

    STRENGTH WEAKNESS
    Its world famous brand visibility. Reach
    Ambience of coffee shops is fantastic with its premium appeal Premium Image and high pricing may results in less target.
    Starbucks card and loyalty system. Lack of items in the food category
    Huge menu list, Starbucks has a lot of variety in terms of High price
    coffee and tea High employee turnover due to low salaries
    Average Sales per Day is high

    STARBUCKS

    OPPORTUNITY THREATS
    Huge untapped market Market can be easily penetrated
    Opportunity in per capita coffee consumption Huge competition with others café.
    Reach can be increased to more towns Local coffee/tea shops popularity
    Tie up with entertainment industries and offices Food and Restaurant joints entering into coffee business
    Merchandising. Rising availability of specially coffee machine for home-use

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