Professional Documents
Culture Documents
WASTE INCINERATOR
OUR WHY
Huge Amount of Medical Waste in India
Source: https://pib.gov.in/PressReleaseIframePage.aspx?PRID=1602353
COVID
WHO WE ARE
Mission
Vision
TEAM
OUR WHAT
Low cost medical waste incinerator
B) Detoxication of Waste
~65%
South India
Largest medical waste
producers
~2 lakh kg/day
Total Number
hospitals: ~70000 More than 500 Target Customers: Small and mid size
beds hospitals
Source https://www.niti.gov.in/sites/default/files/2021-09/District_Hospital_Report_for_digital_publication.pdf
BUSINESS MODEL
We will operate with a B2B model
Phase 0 Phase 2
1. Proof of Concept
Phase 1 1. Gradual Expansion
1. Small-Mid scale in South India.
and working model
hospitals in Kerala
design
2. Product Design
2. Private and public improvement based
2. Beta testing with
hospitals on customer
focus groups
feedback
P E S T L E
• Tax • Waste
• R&D • Legal policies
• Transition to Incentives • Positive treatment
funding in place
private sector perception of
support
• Price the medical • Circular
• Favourable Subsidies industry • License &
• Commercially Economy
legislation Certification
viable to
policies • Purchase • Helpful for • Pollution &
design • Environment
commitments easy & quick Environmenta
• Incentives & waste Act provision l Risk
• Global
Support • Preferential treatment Protection
innovation
lendings
PORTER 5 FORCES
COST STRUCTURE
Cost types Cost of product per unit (30 kg capacity): 300000 INR
Manufac
turing
cost Equipment price comparison
750000
Over Marketin
heads g Cost 60% Reduction
Cost
Incurred
300000
Employe Logistic
e Cost Cost
Existing Our cost
REVENUE MODEL
Phase 0 Phase 1
• Advertising • Patent
• Maintenance • Licensing INR 100000 per INR 300000 per
• Brokerage • Certification piece for 10 kg piece for 30 kg
• Employee cost • Leasing capacity capacity
• Production cost • Rent- to- own
AMC: 40000 INR
MARKETING MODEL
Promotion and Awareness:
• Contract to MR agencies.
• Government tenders and schemes such as,
AARDAM. Promotional
Distribution:
• Door to Door selling model targeting small and mid
Positioning
size hospitals.
• Product initial market in southern India region
Positioning:
• Low cost alternative to expensive incinerators.
• Portable and handy
Marketing cost
INVESTMENT AND FUTURE PLANS
Expansion in other
underdeveloped nations like
Africa, etc
INVESTMENT REQUIRED:
INR 20 crores
THANK YOU