COL005 - Module No. 3 - UPOrComm

Copyright © 2021 Ascendens Asia Publishing Pte. Ltd. All rights reserved.
Local and Global Communication in

Multicultural Setting
Purposive Communication
Objectives
1. Determine culturally appropriate terms, expressions, and images.

2. Adopt cultural and intercultural awareness and sensitivity in the
communication of ideas.
Introduction
Effective communication locally

and globally in multicultural
settings is mainly challenging.
Introduction
Cultural pluralism makes

interpersonal relations more
difficult because it requires us
to learn how to relate
effectively to people who
behave and think differently
from our own cultural and
personal expectations.
Culture and Communication
Each culture has its own rules

and principles for
communication, as these
cultures would have varying
norms, behaviors, and actions.
Low-context Communication
The information is explicit, and

the receiver of the message
would likely understand the
information.
High-context Communication
Most of the information is

implied rather than explicit.
Nonverbal Communication
Body language is different and must be learned

effectively to communicate the intended
message without giving unintended insults.
Eye Contact Gestures Directionality
Cultural Awareness
Cultural awareness is knowing

that multiple cultures have
different attitudes and
outlooks.
Cultural Awareness
1. Admit that you do not know.
Cultural Awareness
2. Develop an awareness of your views, assumptions, and beliefs and how

they are shaped by your culture
Cultural Awareness
3. Take an interest.
Cultural Awareness
4. Do not make judgements.
Cultural Awareness
5. Once you have collected information, start to check your assumptions.
Cultural Awareness
6. Develop empathy.
Varieties and Registers of Spoken and Written Langauge
Variety
1. Pidgin
2. Creole
3. Regional Dialect
4. Minority Dialect
5. Indigenized Variety
Varieties and Registers of Spoken and Written Langauge
Register
1. Intimate
2. Casual
3. Consultative
4. Formal Style
5. Frozen
Texts References
American Psychological Association. (n.d.). Cultural sensitivity. In APA dictionary of psychology. Retrieved
August 15, 2021, from https://dictionary.apa.org/cultural-sensitivity
Barchas-Lichtenstein, J. (2016, March 1). Low- and high- context communication. Cultureready.
https://www.cultureready.org/blog/low-and-high-context-communication
Crystal, D. (2003). A dictionary of linguistics and phonetics. Wiley.
Joos, M. (1968). The five clocks. Harcourt, Brace & World.
Language varieties. (n.d.). Hawaii.edu. Retrieved August 15, 2021, from
https://www.hawaii.edu/satocenter/langnet/definitions/index.html
What is cultural sensitivity? - Definition, examples & importance. (2019, November 24). Study.com.
Retrieved from https://study.com/academy/lesson/what-is-cultural-sensitivity-definition-examples-
importance.html.
Winkelman, M. (2005). Cultural awareness, sensitivity and competence. Eddie Bowers Pub.
02A lesson proper for week 3.docx. (n.d.). Course Hero. Retrieved August 15, 2021, from
https://www.coursehero.com/file/84136669/02A-Lesson-Proper-for-Week-3docx/
Photos/Images Credits
Flaticon.com
Video Lecture Credits
This video lecture is a commissioned work by Ascendens Asia Publishing Pte. Ltd. for better learning experience by users of its online
and distance learning platforms. Credits are due to the following:
Arjealene C. Avecilla, UP Manila

Veejay Eje De Jesus, N.A.
Mark Jay C. Dela Cruz, UP Manila
Karl Joseph F. Dela Fuente, UP Manila
Rachelle Safita H. Dela Torre, UP Manila
Genereve V. Lasala, UP Manila
Danika Christyn A. Magoncia, UP Manila
Julia Feliz L. Rubinos, UP Manila
Audrei R. Lazol, UP Manila
Bianca Ysabelle T. Villarico, UP Manila
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Copyright © 2021 Ascendens Asia Publishing Pte. Ltd. All rights reserved.

Local and Global Communication in

1. Determine culturally appropriate terms, expressions, and images.

Effective communication locally

Cultural pluralism makes

Each culture has its own rules

The information is explicit, and

Most of the information is

Body language is different and must be learned

Eye Contact Gestures Directionality

Cultural awareness is knowing

1. Admit that you do not know.

2. Develop an awareness of your views, assumptions, and beliefs and how

4. Do not make judgements.

5. Once you have collected information, start to check your assumptions.

Arjealene C. Avecilla, UP Manila

Fair Use Copyright Disclaimer

Fair Use Definition

Disclaimer and Fair Use Statement

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