T H E S TAT E O F G L O B A L T O U R I S M

UNWTO TOURISM BAROMETER

May 2020
BS HRIM - TM / ECOTOUR
Jack Jude B. Garcia

Copyright © 2020 De La Salle-College of Saint Benilde. All rights reserved.

 COVID19: An unprecedented global crisis

Never has the world experienced a massive

health, social and economic crisis.

● Travel and tourism is at a standstill – a majority of

air transport has come to a halt, hotels are closed,
and countries have fortified their borders by
imposing restrictions to visitors.

● A double-digit decrease of 22% in ITA was recorded

in the 1st Quarter of 2020 with March arrivals down
by 57%.
67 Million less visitors
US$80 billion lost in tourism exports
100% of destinations imposed entry restrictions
Copyright © 2020 De La Salle-College of Saint Benilde. All rights reserved.
 COVID19:
An unprecedented
global
crisis

● COVID19 and its accompanying effects is the worst that

international tourism has faced since 1950.

● The steep drop in tourist arrivals has disrupted the record

gains made in ITA during the 2009-2019 period.

Copyright © 2020 De La Salle-College of Saint Benilde. All rights reserved.

 NATIONAL BORDERS WERE FORTIFIED
100% of all worldwide destinations imposed
travel restrictions as of Apr 20’20

97 destinations (45%) have totally or

partially closed their borders to
visitors

65 destinations (30%) have totally or

partially suspended international flights

39 destinations (18%) have banned entry

of visitors from specific countries of
origin

Copyright © 2020 De La Salle-College of Saint Benilde. All rights reserved.

 HOW DID THE I.T.A. DROP IN Q1 2020
AFFECT SPECIFIC UNWTO REGIONS?
Identify the continent/UNWTO region.

THE 1st TO THE MOST CONSISTENTLY

SUFFER WITH VISITED THE 3RD MOST
A 35% DROP CONTINENT SAW VISITED
(the fastest A 19% DROP IN CONTINENT
growing prior to I.T.A PRIOR TO
COVID19) COVID19 SAW A
The region’s top 15% DECLINE
Why do you think performing
did it suffer ahead countries were It currently leads
of everyone else? the hardest hit. in the number of
cases globally.

Copyright © 2020 De La Salle-College of Saint Benilde. All rights reserved.

Copyright © 2020 De La Salle-College of Saint Benilde. All rights reserved.
Copyright © 2020 De La Salle-College of Saint Benilde. All rights reserved.
 HARD REALITIES FOR GLOBAL TOURISM

Re-opening of borders ITA for 2020

& lifting entry/travel ITA is forecast to can decline
restrictions is key drop between by as much
for ITA to recover 60-80%, and is as 800M - 1B.
greatly
dependent on
the pace of
“normalization”
(how soon travel
restrictions
are lifted).

Copyright © 2020 De La Salle-College of Saint Benilde. All rights reserved.

 There is a great risk
The world is in a I.T.R or tourism that 100-120M jobs
period of global exports can may be lost due to
recession due to the nosedive by as the economic
big reduction in much as effects of the
economic activity US$1 Trillion pandemic, of which
brought about by the women workers
pandemic. comprise a great
number.

HARD REALITIES FOR GLOBAL TOURISM

Copyright © 2020 De La Salle-College of Saint Benilde. All rights reserved.

 KEY CONSIDERATIONS
ON THE FUTURE OF TOURISM

How long will the pandemic

last?

When can a vaccine or

treatment be available?

• How long will it be before

travelers undertake travel?

• Under what conditions?

• What kind of travel behavior

will we be seeing?
Copyright © 2020 De La Salle-College of Saint Benilde. All rights reserved.
 KEY CONSIDERATIONS
ON THE FUTURE OF TOURISM

How will the global recession impact on travel consumers’

spending decisions?
• Will potential travelers have enough disposable/surplus
income considering that no one knows how long and how
deep the global recession will be?

Copyright © 2020 De La Salle-College of Saint Benilde. All rights reserved.

 KEY CONSIDERATIONS
ON THE FUTURE OF TOURISM

What measures will

governments adopt to
jumpstart tourism?

When and how will countries

lift or relax entry restrictions?

• How will the rules on social

distancing be applied?

• How will it affect the delivery

of tourism services?
Copyright © 2020 De La Salle-College of Saint Benilde. All rights reserved.
 THE SILVER ● Tourism is a time-tested resilient
LINING industry e.g. 2008-09 financial
crisis, SARS, etc.

● Experts predict that domestic

demand will recover faster than
international demand & serve as
an “economic” buffer

● Focus in adapting to new realities:

1. safety and hygiene protocols
2. short haul trips (closer to
home)
3. tourism enterprises need to
offer better value for the
traveler
4. responsible travel
Copyright © 2020 De La Salle-College of Saint Benilde. All rights reserved.
 Between now and the tail end of CRISES ARE
2021 which is when demand for OPPORTUNITIES
international travel is expected to
pick up:

REINVENT. RE-THINK.
business models

INNOVATE. DIGITIZE.

BE SUSTAINABLE as a way of
life.

Slowly make PHASED

TRANSITIONS to the “new
normal”

ADAPT. BE CREATIVE.
Copyright © 2020 De La Salle-College of Saint Benilde. All rights reserved.
 Activity #1

1. Please go to BigSky –
“Discussions”.
2. Start a thread when you
reply.
3. Please refer to your class
deadline as stated on the
News feed.

● Tourism experts predict that

domestic tourism will be a
buffer for international
tourism. Do you agree? Why?

Copyright © 2020 De La Salle-College of Saint Benilde. All rights reserved.

 Reference
World Tourism Barometer. (2020, May). Retrieved from
https://www.e-unwto.org/loi/wtobarometereng

Photo credits
Title page www.pikist.com
Slide 3 Justin Chin on Bloomberg April 25, 2020
Sourced from www.unsplash.com:
Slide 8 Marcus Winkler / Osman Yunus Bekcan
10 Claudio Schwarz Purziba
Slide 11 Mantas Hesthaven
Slide 12 Rebe Adelaida
Slide 13 Nicolas Hoizey
Slide 14 Diego PH
Slide 15 Fikri Rasyid

Copyright © 2020 De La Salle-College of Saint Benilde. All rights reserved.