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    This document discusses how cultural awareness can help advance one's career. It provides examples of cultural differences in handshakes, personal space, and perceptions of time across several countries including Brazil, the US, Germany, Turkey, the UK, Japan, France, China and Southern Europe. Handshakes range from firm to soft, kisses may be used to greet friends, and personal space boundaries vary widely. Punctuality is more flexible in collectivist cultures where circumstances outside one's control can cause lateness, while individualistic cultures view lateness as a personal failure. The document recommends steps like online research, books, talking to locals, awareness and acceptance to better understand cultural differences.

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    A cultural awareness quiz

    Original Title

    Using cultural awareness to advance your career 1

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    This document discusses how cultural awareness can help advance one's career. It provides examples of cultural differences in handshakes, personal space, and perceptions of time across several countries including Brazil, the US, Germany, Turkey, the UK, Japan, France, China and Southern Europe. Handshakes range from firm to soft, kisses may be used to greet friends, and personal space boundaries vary widely. Punctuality is more flexible in collectivist cultures where circumstances outside one's control can cause lateness, while individualistic cultures view lateness as a personal failure. The document recommends steps like online research, books, talking to locals, awareness and acceptance to better understand cultural differences.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    6 views45 pages

    Using Cultural Awareness To Advance Your Career 1

    Uploaded by

    cwbinuk
    This document discusses how cultural awareness can help advance one's career. It provides examples of cultural differences in handshakes, personal space, and perceptions of time across several countries including Brazil, the US, Germany, Turkey, the UK, Japan, France, China and Southern Europe. Handshakes range from firm to soft, kisses may be used to greet friends, and personal space boundaries vary widely. Punctuality is more flexible in collectivist cultures where circumstances outside one's control can cause lateness, while individualistic cultures view lateness as a personal failure. The document recommends steps like online research, books, talking to locals, awareness and acceptance to better understand cultural differences.

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    © All Rights Reserved
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    of 45

    Using cultural awareness to advance your career

    Usando a consciência cultural para avançar sua


    carreira
    ELSBrazil
    #1 Our Hands
    Is anything universal?
    The Handshake
    Brazil USA
    • Moderate • Firm

    • Frequent • Infrequent
    • To greet people • To meet new people
    • To say goodbye • Not common with friends

    • Average duration • Generally short

    What does a weak handshake tell you? A strong one?


    • Firm?
    • Moderate?
    • Soft?
    • With a kiss?

    Germany

    Firm & Fast & Frequent


    • Firm?
    • Moderate?
    • Soft?
    • With a kiss?

    Turkey

    Soft & Frequent & Sometimes a


    Kiss & Very Long
    • Firm?
    • Moderate?
    • Soft?
    • With a kiss?

    The UK
    Soft & Frequent
    • Firm?
    • Moderate?
    • Soft?
    • With a kiss?

    Japan
    Very Soft & long & Little Eye Contact
    • Firm?
    • Moderate?
    • Soft?
    • With a kiss?

    France
    Soft & Short & Frequent & kiss for friends
    #2 Personal Space
    Intimate – Personal – Social - Audience

    Brazil USA
    • About 0,5 meters • Average about 1,0 meter
    • Not a large focus on • Personal space very important
    personal space
    • Often enter intimate space • Entering intimate space seen
    to touch during a as rude or sexually aggressive
    conversation
    • Retreating may be seen as • Retreating ok
    rude
    • Apology after entering 1
    meter bubble
    • China – Little/no touching until you are friends
    • Northern Europe – About 1 arm distance
    • France – Kiss, but retreat
    • Southern Europe – 20-30cm
    • Saudi Arabia – Similar to Brazil… But
    You must adapt…
    #3 Time
    Birthday Party @ 8pm
    Brazil USA
    • 8:30-10:00 • 7:40-8:10

    1. Family Emergency 1. Family Emergency


    2. Business Emergency 2. Business Emergency
    3. Previous appointment ran late
    4. Traffic on the Dutra
    5. Missed the bus
    6. Something more important
    happened
    Collectivistic Individualistic
    • Some people are more • Everyone is equal
    important than others

    Limited control over time Times & appointments can (almost)


    always be kept
    1. Circumstances you can’t 1. Success or failure to arrive at the
    control correct time is completely
    2. Something you didn’t determined by ourselves
    predict might happen 2. Missing a time is a personal failure
    3. Something more important 1. Dishonesty
    might happen 2. Incompetence

    Many possible reasons to be late Few possible reasons to be late


    What should she have done?

    • Called her boss


    • Checked the train website the night before
    Preventive Steps
    1. Google
    – “Culture of Germany” = 235.000.000
    2. Books
    3. Find a native in Brazil
    – Not “what strange things do you do?”
    – “How do you call a waiter?”
    4. Be aware
    5. Be accepting
    Questions?

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