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PROJECT PROPOSAL BY :
AHMED BURRAQ,HAMZA
IMRAN,SAIM KASHIF,UMER
FAROOQ, RAJA KASHAN AND
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INTRODUCTION

 The Company that we have

chosen to present is Coca Cola .
It is an American Multinational
Beverage Corporation and is
Head Quartered in Atlanta
Georgia .
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COMPETITORS
 Coca Cola is the leading global company
of soft drinks and sells its Products in
more than 200 countries , however when
seeing the Industry Coca Cola operates
in which is the brand is found to be very
competitive , some of coca cola's
competitors include PEPSI , Red Bull and
Dr Pepper.
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COCA COLA MARKETING STRATEGIES

It isn't given the title of the leading global company

of soft drinks for nothing It is where it is due to
following many marketing strategies which are :-
 Product Strategy : Coca Cola has a wide variety
of products and are offered globally like Coca
Cola , Diet Coke , and Coca Cola Zero which are
sold in different packing and sizes . Due to this
, massive profits are generated for the
Company .
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MARKETING STRATEGIES

 Pricing Strategy : The price of Coca Cola has remained fixed

for 73 years from 1886 – 1959 but due to increasing
competition from competitors like Pepsi , the company has to
make its pricing strategy flexible because consumers may
start doubting quality if price drops too low or may switch to
alternatives if price is too high.

 Place Strategy : Coca Cola has a vast network of distribution

and products are sold in more than 200 countries and have
6 operating regions , the company depends on bottling
partners for packing and distribution as well as
manufacturing so due
to its vast channel it is available almost everywhere.
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MARKETING STRATEGIES

 Promotion Strategy : Coca Cola mainly focuses on

aggressive Marketing due to intense compettition in this
Market , it uses both traditional and international
mediums for advertising .
 Simplicity : It never strays of track even if it becomes a
massive company it retains the message of happiness
, enjoyment and pleasure.
 Sponsorships : Its long history of sponsorships makes it
even more successful such ads American Idol , The
Olympics games and NASCAR etc .
 CONCLUSION
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In our Opinion Coca Cola has mainly

got itself emotionally attached to
consumers which gives it an edge of
consumers not only making it their
first choice but also retaining loyalty
to the brand , which is the perfect
Marketing Strategy.
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z THANK YOU