Knowing what are:

Marxism He em o ny
g
and
 REPORTERS
CADEMIA, ALLIAH O. DOLLETE, JOSE TIMOG
B.

HASHIM, PABZNER MARU, CHLOI V.

A.
VALDEZ, ASHBEE A.
WHAT IS MARXISM?
Originally developed at the
mid nineteenth century by
two German émigrés living
in Britain, Karl Marx and
Friedrich Engels.
WHAT IS MARXISM?
It refers to a form of anti-
capitalist cultural critique
which specifically targets
those aspects of culture that
are seen as profit driven and
mass-produced under
capitalism.
WHAT IS MARXISM?
Is a worldview and method of
societal analysis that focuses
on class relations and
societal conflict, that uses a
materialist interpretation of
historical development, and a
dialectical view of social
transformation
WHAT IS MARXISM?
Is the claim that how a society
produces its means of
existence ultimately
determines the political, social
and cultural shape of that
society and its possible future
development.
 Importance of
Marxism
• Insistence that if we are to
critically comprehend a cultural
text or practice
Class Struggles
Bourgeoisie
the wealthy ruling
class in society
*They own part
of the means of Proletariat
production (like the working
a factory) class
*extension of *Often being
slavery oppressed
 Solution Towards
Social Classes
Marxism sought a PROLETARIAN
REVOLUTION, when the proletariat
take control of government, and then
implement reforms to benefit their class
and attempts to overthrow the
bourgeoisie and change the previous
political system.
 Importance of
Marxism
• Marxism justifies and predicts the
emergence of a stateless and
classless society without private
property
• Develops a political system that
became the basis of
communism.
Applying Marx to the Mass Media
today
•The institutions of the mass media
are owned by the ruling classes
•These institutions are used to
indoctrinate the masses into
believing capitalism is good for all
• Media industry workers are
exploited just as other workers
therefore the mass media exists to
serve the ideological interests of the
ruling class.
Hegemony
 HEGEMONY
Is the dominance of one state, social group,
country over another state , social group, or
country
 ANTONIO GRAMSCI
(1891 – 1937)
• He was an Italian political theorist.
• A founding member and onetime leader of
the Communist Party of Italy
• He was imprisoned by Mussolini's Fascist
regime.
• He is renowned for his concept of cultural
hegemony as a means of maintaining the
state in a capitalist society.
 Importance of
Hegemony
Hegemony is necessary to create
economic stability, and create order
within the liberal market economy
EXAMPLE:
• The influence of United States of America,
from movies, to food, to fashion, and trends.
Specially here in the Philippines, we have
been taken over by the culture of the US, one
example is the franchise of fast food chains,
like KFC, McDonalds, and Burger king.

• The influence of South Korea, from it's song

as well as movie choices or preference down to
language, and dress styles