CHAPTER 2:

COMMUNICATION AND
GLOBALIZATION
REPORTER: CHERRY LEE MEDINA
COMMUNICATION COMPETENCE
• THE ABILITY TO FUNCTION IN A TRULY COMMUNICATIVE SETTING.
• IT IS KNOWLEDGE OF EFFECTIVE AND APPROPRIATE
COMMUNICATION PATTERNS AND THE ABILITY TO USE AND ADAPT
KNOWLEDGE IN VARIOUS CONTEXTS.
• IT IS ALSO THE SYNTHESIS OF AN UNDERLYING SYSTEM OF
KNOWLEDGE AND SKILLS NEEDED FOR COMMUNICATION.
COMMUNICATIVE COMPETENCE
IT DEALS WITH:
• Knowledge
• The ability to use
• The ability to adapt various context
COMPETENCE
• REFERS TO THE CONSCIOUS AND UNCONSCIOUS KNOWLEDGE OF AN
INDIVIDUAL ABOUT LANGUAGE AND ABOUT OTHER ASPECTS OF THE
LANGUAGE USE.
COMPONENTS OF COMMUNICATIVE
COMPETENCE
• 1. GRAMMATICAL COMPETENCE – The domain of grammatical and lexical
capacity.
• 2. SOCIOLINGUISTIC COMPETENCE – an understanding of the social context
in which communication takes place, including role relationship, the shared
information of the participants, and the communicative purpose of their
interaction
• 3. DISCOURSE COMPETENCE – the ability to interpret individual message
elements in terms of their interconnectedness and of how meaning is
represented in relationship to the entire discourse.
• 4. STRATEGIC COMPETENCE - the coping strategies that communicators
employ to initiate, terminate, maintain, repair, and redirect communication
GLOBAL COMMUNICATION
COMPETENCE
• COMPETENCE – The ability of individual that relates effectively to self
and others in daily life.
• COMMUNICATION COMPETENCE – An innate individual trait that is
not related to personal intellect or education, thus, is an internal
ability that is enhanced and luminated through the promotion of
empathy in the process of socialization.
Model of Global Communication
Competence
• This enables individual to search for the vision, shared understanding,
and sense of multiple identities that lead to the unlocking of human
potential in the development of intelligence, knowledge, and
creativity for a peaceful and productive society.