Accredited 

Grade 'A+' by NAAC

Art of Persuasive Speaking

 Accredited Grade 'A+' by NAAC

It’s 2007. You are a CEO of APPLE.

Introduce iPhone to the world.

 Accredited Grade 'A+' by NAAC

The setup
"This is a day I've been looking forward to for two and a half
years," Jobs began.
"Every once in a while, a revolutionary product comes along
that changes everything ... Apple has been very fortunate.
It's been able to introduce a few of these into the world. In
1984, we introduced the Macintosh. It didn't just change
Apple; it changed the whole computer industry. In 2001, we
introduced the first iPod. It didn't just change the way we all
listen to music; it changed the entire music industry. Well,
today, we are introducing three revolutionary products of
this class."
 Accredited Grade 'A+' by NAAC

The surprise
"Today, we're introducing three revolutionary
products. The first one is a widescreen iPod
with touch controls. The second is a
revolutionary mobile phone. And the third is
a breakthrough internet communications
device. So, three things: a widescreen iPod
with touch controls; a revolutionary mobile
phone; and a breakthrough internet
communications device. An iPod, a phone,
and an internet communicator. An iPod, a
phone--are you getting it? These are not
three separate devices. This is one device,
and we are calling it ... iPhone."
 Accredited Grade 'A+' by NAAC

Elements of Effective Speaking

 Clarify the purpose of your communication.
 Use the well-defined structure. 
 Keep your tone open, professional and friendly.
 Re-iterating what you expect to cause.
Use appropriate posture and body language.
 Respect the expectations of listeners.
 Accredited Grade 'A+' by NAAC

Organize your Speech

 Audience: CEOs, Executives, Experts, Teachers, Students
 Why: Eager to listen both the speakers (Knowledge, Skills,
Innovation, Business Strategies etc.)
 Speakers’ Objective: Fulfil the expectations with the
meaningful communication
 ART OF CONVERSATION

Accredited Grade 'A' by NAAC, Govt. of India 

Aristotle on Rhetoric

 Forensic, or judicial
 Epideictic, or demonstrative
 Deliberative rhetoric
 ART OF RHETORIC

Accredited Grade 'A' by NAAC, Govt. of India 

What is Rhetoric?

 Rhetoric is the ancient art and

science of persuasion.

 Persuasion means convincing

Arguments.

 Convincing Arguments can be

made through effective use of
Ethos, Pathos, and Logos
 ART OF RHETORIC

Accredited Grade 'A' by NAAC, Govt. of India 

Rhetoric – A Way of Speaking

 a way of speaking or
writing that is intended
to impress or influence
people but is not always
sincere!
 Accredited Grade 'A' by NAAC

Two Sides of Rhetoric

Duryodhana was convinced by
Shakuni to fight the War.
Rhetoric of Trump
Board of Management threw out
Steve Jobs.
Rhetoric theory was promoted for
political vendetta in ancient Greek.
Arjuna was convinced by Krishna to
fight the War.
Rhetoric of Biden
Board of Management requested
Steve Jobs to re-join
Rhetoric theory was promoted by
Aristotle for Education, Justice,
Business.
 ART OF RHETORIC

Accredited Grade 'A' by NAAC, Govt. of India 

Modern Rhetoric
 Rhetoric is about strategic choices and
approaches to communication whether
textually, verbally, or even aurally and visually.

 When we communicate to different types of

audiences about the same topic, we make
strategic decisions on what details to include
or omit, what types of evidence or support to
use, and so on.
 ART OF RHETORIC

Accredited Grade 'A' by NAAC, Govt. of India 

Textually Rhetoric – Which One is Better?

Example-A Example-B
With reference to above subject, I With reference to above subject, I would
would like to request permission to like to request permission to participate
participate in National Level Quiz in National Level Quiz Competition to be
Competition to be conducted on August conducted on August 10, 2020 at IIM-A. I
10, 2020 at IIM-A. The event is request you to sanction my leave for the
sponsored by big organization like said date.
Google, Reliance Foundation, OXFORD
University Press and many more. Our
institute encourages students’
participation in national/international
level events to nurture creativity and
innovativeness among the students.
Hence, the participation will give me a
unique opportunity to gain knowledge
and insight in my discipline and
professional development.
 ART OF RHETORIC

Accredited Grade 'A' by NAAC, Govt. of India 

Verbal Rhetoric – Which One is Better?

Example-A Example-B
ART OF RHETORIC

Accredited Grade 'A' by NAAC, Govt. of India 

Aural Rhetoric
ART OF RHETORIC

Accredited Grade 'A' by NAAC, Govt. of India 

Visual Rhetoric
 ART OF RHETORIC

Accredited Grade 'A' by NAAC, Govt. of India 

How you may use Rhetoric?

Situation
Let’s imagine that you are spending your time during
weekend watching Superhero Movies.
How you may engage your audience –
1) Friends 2) Younger Siblings 3) Parents 4) Recruiters
using the contents of Superhero Movies?
 ART OF RHETORIC

Accredited Grade 'A' by NAAC, Govt. of India 

How you may use Rhetoric?

For example: Let’s imagine that you are spending your time during
weekend watching Superhero Movies.

• When you speak to your best friend about it: You are likely to provide
details about theme, technology used, Review, Emotions etc.
• When you speak to your younger siblings about it: You are likely to
provide details about characters, Super Powers, Villains etc.
• When you speak to father about it: You are likely to provide details
Superhero Struggles, Heroism, Parental Elements, Values etc.
• When you speak to the Interviewers about it: You are likely to provide
details about Leadership, Team Spirit, Contributorship, Personality,
Problem Solving, New Technology etc.
 ART OF RHETORIC

Accredited Grade 'A' by NAAC, Govt. of India 

How to use Rhetoric for Speaking ?

Ethos:
• Credibility
• Personality
• Expertise
• Positivity
• Assertiveness
• Tone
• Confidence
 Accredited Grade 'A' by NAAC, Govt. of India 

How to use Rhetoric for Speaking ?

Logos:
• Logic
• Facts
• Figures
• Numbers
• Examples
• Arguments
• Images
• Videos
• Charts
• Graphs
 Accredited Grade 'A' by NAAC, Govt. of India 

How to use Rhetoric for Speaking ?

Pathos:
• Emotion
• Feeling
• Empathy
• Joy
• Stories
• Benefits
• User Experience
 What is Academic Speaking?
• Academic Speaking is designed toward an
educational end and differs from everyday
conversational and often used for formal
academic presentations, discussion, seminar,
paper presentation, business interactions etc.
• The objective of improving academic speaking
skills should be to strengthen all aspects of
speaking skills, especially in academic
contexts.
 Academic Speaking Skills includes
• discussion skills
• pronunciation
• conference presentations
• public-speaking skills
• preparing and using visual aids
• asking and answering questions effectively
• increasing intelligibility
• increasing fluency
• increasing accuracy
Advantages of Academic Speaking Skills
• Makes you Excel during classroom interactions
• Helps you present your ideas effectively to others
in context of your domain knowledge
• Helps you Influence others
• Boosts your Confidence
• Helps you Network
• Grooms you For Your Profession
• Teaches you How to Argue
• Develop vocabulary and speech fluency