MORRIS-RAINE REAL ESTATE CO.

ELEMEMTS OF A
RESEARCH
DESIGN

PRESENTED BY
ERICA JOY M. FRANCISCO
 1 Explain what is meant by a research design.

LEARNING 2 Develop an appropriate research design for any given study.

OBJECTIVES: 3
Explain why a researcher might be constrained to settle for less than the “ideal”
research design.

Demonstrate awareness of the role of the manager in the area of research

4 design.
THE RESEARCH
DESIGN
A research design is a blueprint or plan for the collection,
measurement, and analysis of data, created to answer your
research questions.

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DETAILS OF STUDY

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THE ELEMENTS OF A RESEARCH
DESIGN

A strategy is a plan for achieving a certain

RESEARCH goal. A research strategy will help you to
STRATEGIES meet your research objective(s) and to answer
the research questions of your study.

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DETAILS OF STUDY

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RESEARCH STRATEGY: EXPERIMENTS
Experiments are usually associated with a hypothetico ‐deductive approach to research. The purpose of an
experiment is to study causal relationships between variables. Experimental designs are less useful or
appropriate for answering exploratory and descriptive research questions.

EXPERIMENTAL NON-EXPERIMENTAL

• Manipulates the independent variable on the dependent variable. • Explain the current state of affairs.
• Establishes cause-effect relationships. • Correlational Study

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RESEARCH STRATEGY: SURVEY RESEARCH

A survey is a system for collecting information from or about people to describe, compare, or explain
their knowledge, attitudes, and behavior. The survey strategy is very popular in business research,
because it allows the researcher to collect quantitative and qualitative data on many types of research
questions.

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 RESEARCH STRATEGY: ETHNOGRAPHY

• Ethnography is a research strategy that has its roots in anthropology. It is a strategy in which the
researcher “closely observes, records, and engages in the daily life of another culture and then writes
accounts of this culture, emphasizing descriptive detail.

• Ethnography involves immersion in the particular culture of the social group that is being studied
observing behavior, listening to what is said in conversations, and asking questions.

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RESEARCH STRATEGY: CASE STUDY

• Contemporary phenomenon
• Examine the real-life situation form
• Real-life context
various angles and perspectives.
• Multiple methods of data Collection

• Information about specific object,

event or activity. • Provide both qualitative and
• Individual, the group, the quantitative data or analysis and
organization, the event or the interpretation.
situation.

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 RESEARCH STRATEGY: GROUNDED THEORY

• Grounded theory is a systematic set of procedures to develop an inductively derived theory from the
data.

• Important tools of grounded theory are theoretical sampling, coding, and constant comparison.

• Theoretical sampling is “the process of data collection for generating theory whereby the analyst
jointly collects, codes, and analyzes the data and decides what data to collect next and where to find
them, in order to develop his theory as it emerges”.

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RESEARCH STRATEGY: ETHNOGRAPHY

Action research is sometimes undertaken by consultants who want to

initiate change processes in organizations. In other words, action
research is a research strategy aimed at effecting planned changes.

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THANK
YOU!