4Ps of Marketing in Bollywood Movies

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1 ADVITIYA GARG 22ePGP013B3

2 AKANKSHA YADAV 22ePGP014B3

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4 AKASH SRIVASTAVA 22ePGP016B3

5 ALOK PAUL 22ePGP017B3

6 AMAN SINGH RAI 22ePGP018B3

 4Ps of Marketing in Bollywood Movies

• Goods that are being marketed to the target audience

Product • Ex. Movies like Tanhaji: The Unsung Warrior, Parmanu: The Story of
Pokhran, and Rocketry: The Nambi Effect etc

• Price is the cost of a product or service (Based on time, Place and Person). 
Price • Some movies such as Tanhaji, Uri: The Surgical Strike Kashmir Files etc,
secured Tax Exemption

• Communication Strategy of Films Bollywood

Promotion • Collaborating with Social Media Influencers on different platforms such as
YouTube and Instagram

• Channels of Distribution.
Place • Ex different OTT platforms, Movie Theatres (such as Netflix, Prime Videos,
Zee5, PVR, PVR Gold, PVR Director, INOX etc.