Focus on the Big Picture, Not

the Numbers
Chapter 4
Blue Oceans
IRAN MBA
 Focus on the big picture, not the
numbers
• Alternative approach to strategic planning
– Don’t focus on business plan and get bogged
down in numbers, budgets, etc.
– Instead of preparing a document, develop a
strategic canvas.
• Visual Strategizing
– 4 steps to drawing a strategy canvas
 4 steps of Visualizing Strategy
1. Visual 2. Visual 3. Visual 4. Visual
Awakening Exploration Strategy Communic
Fair ation
Compare your Go into the field to Draw your “to be” Distribute your
business with your explore the six paths strategy canvas before/after strategic
competitors by based on insight profiles on one page
drawing your “as is” from field for easy comparison
canvas observation

See where your Observe the Get feedback on Support only those
strategy needs to distinctive alternative strategy projects and
change advantages of canvases from operational moves
alternative customers, that allow your
products/service competitor company to close
customers and non- the gaps to actualize
customers the new strategy
See which factors Use feedback to
you should change, build the best “to be”
eliminate or create future strategy