BWW INDIA

Business system set up under the guidance of the

parent company Britt Worldwide International
Its global headquarters at
North Carolina, Morrisville, U.S.A.

Operating in almost all the Amway’s 80 markets and

has a strong presence in India

Opportunity to learn from the best experienced

successful entrepreneurs

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 BWW Education System

Represents the essence of many years of

experience.

Helps new distributors to formulate a

step-by-step approach to build the business.

Enables the IBOs to propagate their business

with the aid of the Teachings & Techniques
shared by the experienced leaders.

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 BWW Education System

Amway business is based on duplication:

Teaching others to duplicate you.

“ Learn it, teach it, teach others to teach it”

Learn from your successful up line & follow (duplicate) it

rather than trying to ‘reinvent the wheel’.

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 BWW

“EMPOWERING PEOPLE AROUND THE WORLD”

Identify the needs & provide business solutions for

successful business development

Committed to ensuring the highest standards of

performance and productivity

Believe in working together, Embracing new ideas &

Learning continuously.

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 BWW

One of the largest business education, training

system and supports the Independent Business
Owner’s (IBOs) of Amway in building their
business on the platform of Ethics, Self-belief and
Accountability

Commenced its operations in India in the year 1998

under the leadership and guidance of
Mr Sachin Adhikari, CEO

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 BWW: an education system
• Provides the infrastructure to build business

• Provides the educational tools for business propagation

• Help IBOs not only to build business but to sustain it long term

• Provides the frame work for a long term profitable business

• Helps build the business systematically through its various

educational programmes

• Helps IBOs have a structured & focused approach towards

building business

• Helps sustain Motivation & Excitement level in the business.

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 Tools & Events
“Core of BWW Education System”

Tools: Continued Distributor Education

• Prospecting business growth
• Developing the right attitude
• Attitude building & trouble shooting
• Understanding the scale of business & increasing
belief level

 Audio Tapes
 Audio CDs
 Video CDs
 DVDs
 Books
 Literatures 7
 Audio Tapes

“Learning by a Live example”

The distributors who have actually done it on the field & achieved success
teach about business techniques.

Further categorized in three types –

Basic Teachings (BT), Rallies (R), Prospecting (P)

• Basic Teachings (BT) – Teaching tapes where the successful Amway

Distributors impart business teachings towards actually building the
Amway business.

• Rallies (R) – Rallies are life stories of Amway Distributors. Where the
IBOs share their pre & post business experiences, the challenges &
hardships they had to face while building the business.

• Prospecting (P) – Gives information about the business type, its

philosophy & scope for building before signing up.

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Business Teachings are further classified in various
topics

Mechanics / Business Nuts & Bolts

• Get your business started properly
• Helps keep you on the right track for achieving your goals.

Attitude & Motivation

• Right attitude can propel your business to the next level.
Attitude strengthens resolve, and brings you the ability and
the motivation helps to achieve your goals.

Building Relationships
• Building Relationships with upline, downline and family is
the core of building your own successful business

Building Structure
• Laying the groundwork for the proper structure pays off in
long term stability
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 STANDING ORDER Program (SOP)
Monthly Subscription Program

“Self-Learning & Business Group Learning”

• An IBO can learn the business techniques at his / her
own pace.
• IBO gets is to revisit the business concepts again &
again
• Keep the evergreen business concepts constant &
avoid deviation in them as the time goes by

“ A CD a Day Keeps the Negative Away ”

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 Book of the Month: BOM
English/ Hindi
‘ Reading is vital as readers are leaders’

The different topics covered are:

• General Motivation
• Selling Techniques
• Leadership Skills
• Dream making
• Network Marketing Skills
• Relationships Building Skills
• Positive Mental Attitude Books
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 BOOK OF THE MONTH

Develop & maintain his Group even when he /

she is not present physically.

Helps develop a mental attitude that facilitates

climbing the higher pin levels.

“Reading is to the mind what exercise is to the

body.”

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 BWW Literature

The BWW basic Literature comprises of the following

• Unique Business (U.B.)

• Show The Plan (STP)
• Launching Your Future
• 6-4-3 Marketing Plan Pad
• Name List Pad
• Eagle Brochure

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Unique Business: Gives general information about the business
concept. The basics of business, how & why to do the business.

Show The Plan (STP): Techniques of showing the plan. In this

booklet, the methods of showing the plan are described in details

6-4-3 Plan: Amway Sales & Marketing plan. A tear away pad which
is easy to carry & use. The plan gives the PV-BV calculations for
better understanding of the business dynamics

Name List Pad: List building is the first step in contacting &
inviting. The name list pad helps to build the list with the details
of the prospects & their contact details.
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• Launching Your Future (LYF): Basic start up material
recommended to a new Distributor. This book is a great
business-building manual, offering techniques and
approaches, phone scripts, tips on how to present the
business to prospects and strategies for building a
business properly.

• Eagle Brochure –helps the Distributor build a long term

profitable Amway Business through a proper “Width” &
proper “Depth”. This brochure presents new IBOs with the
recommended activities and structure for starting properly
and building a strong and profitable business.

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 EVENTS

Every year BWW organizes over 1000 seminars and

meetings with an average distributor attendance
ranging from 90, 000 to 1, 00,000 per month.

OPEN MEETINGS (OMs)

BUSINESS BUILDING SEMINAR (BBS)
MEGA FUNCTIONS

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 OPEN MEETINGS (OMs)

They are open to all distributors in the Britt organization,

Used to show a prospect the plan for the 1st time or
follow up.

To present the Amway sales & marketing plan to a large

group of prospects

How does the Amway sales and marketing plan operate?

What can be accomplished through this business?

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 Business Building Seminar (BBS)
‘Training to build a fundamentally strong business ‘

Rally:
• Success story of the speaker before & after joining
Amway business. The rallies are usually done by the
emeralds & up. The speakers share the hardships which
they had to face when they started building the
business.

Teaching:
• Speaker shares the mechanics of how to build the
Amway business successfully. The teachings are of
great significance since the successful IBOs, emeralds
& up share their wisdom and experience. 18
 MEGA FUNCTIONS

FED (Free Enterprise Day): It is the

celebration & recognition of new diamonds,
held every year to celebrate the freedom of the
diamonds.

Go Diamond: Event to guide & direct the

aspirants to reach diamond ship. Diamonds &
up share their experience to motivate & show
the way to top.
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 Basics of Building A Network

Five steps to Building a Network

Get Started
Follow
Through 5
Show the
Plan 4
Contact &
Invite 3

Make a List 2

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