VISUAL

ARTS
The visual arts are:
•Those creations we can look
at.
•Works which are primarily
visual in nature
 MEDIUM OF
VISUAL ARTS

► refers to what was

used to create art
 ► . Oil paint,
watercolor, acrylic paint,
tempera paint, fresco,
ink, pencil, marble,
bronze, clay, film are all
mediums.
 DRAWING
is a means of making
an IMAGE, using any
of a wide variety of
tools and techniques.
 PAINTING
is the practice of applying
pigment,suspended in a
carrier (or medium) and a
binding agent (a glue) to a
surface (support) such as
paper, canvas or a wall.
 PRINTMAKING
is creating for artistic
purposes an image on a
matrix which is then
transferred to a two-
dimensional (flat) surface
by means of ink (or another
form of pigmentation).
 PHOTOGRAPHY

is the process of
making pictures by
means of the
action of light.
 FILMMAKING
is the process of making a motion-picture,
from an initial conception and research,
through scriptwriting, shooting and
recording, animation or other special
effects, editing, sound and music work
and finally distribution to an audience;
it refers broadly to the creation of all
types of films, embracing documentary,
strains of theatre and literature in
film, and poetic or experimental
practices, and is often used to refer to
video-based processes as well.
 COMPUTER ART

is any art in which

computers played a
role in production or
display of the
artwork
 SCULPTURE
is three-dimensional
artwork created by
shaping or combining hard
materials - typically
stone such as marble - or
metal, glass, or wood.
 Plastic arts
is a term, now largely
forgotten, encompassing art
forms which involve physical
manipulation of a plastic
medium by molding or
modeling such as sculpture
or ceramics.
 Mixed media

refers to an artwork
in the making of
which more than one
medium has been
employed.
 PERFORMING ARTS
are those forms of art which differ
from the plastic arts as the
former uses the artist's own
body, face, and presence as a
medium, and the latter uses
materials such as clay, metal or
paint which can be molded or
transformed to create some
physical art object.
 ELEMENTS OF

VISUAL ART
 LINE
is an element of art which
refers to the continuous
mark made on some surface
by a moving point. It may
be two dimensional line
or it may be a three
dimensional line or
implied .
Contour Lines
Actual Lines
Implied Line
 SHAPE
is an enclosed space defined
by other elements of art.
Shapes may be geometric
(triangle, rectangle,
circle...) or have an
organic or natural character
(trees, leaves, rocks,
puddles...).
 Biomorphic
• Biomorphism models artistic design
elements on naturally occurring
patterns or shapes reminiscent of
nature and living organisms. Taken to
its extreme it attempts to force
naturally occurring shapes onto
functional devices
Geometric
 Amorphous
without a clearly defined shape
or form.
Positive and Negative Shape
Figure-Ground Reversals
 COLOR
it is the range of visual light in
the spectrum and properties of the
pigments used in making visual art.
• HUE - the name of the color
(green , yellow , etc.)
• INTENSITY - is the amount of pigment
or saturation .
(brightness , dullness ,etc.)
• VALUE - the lightness or darkness
of the color. 
Warm Colors
Cool Color
Local Color
Optical Colors
 FORM
is an element of art that
is three-dimensional and
encloses volume.
(Cubes,  spheres,and
cylinders)
 SPACE
is the area occupied
by an object or the area
formed by the absence of
an object(s).
Aerial Perspective
 RHYTHM
is patterned organization of
colors, lines, textures, or
combinations of art elements
that create a pleasing effect.
A visual rhythm will lead the
eye from one area to another in
a rhythmical and orderly
manner.
 BALANCE
is the perception of
equilibrium between
the elements in the
piece of art.
Symmetrical
Asymmetrical
Radial Balance
 EMPHASIS
is the focal point of
interest in a piece created
by accenting or exaggerating
a specific area or art
element to create greater
interest.
 CONTRAST
is the comparison of two
elements that appear different
(values of light and dark,
hues...). Strong contrasts are
the most dissimilar examples of
an art element (dark - light,
black - white).