IIS (deemed to be university), Jaipur

SUBMITTED TO : SHILPI MA’AM

SUBMITTED BY : NIHARIKA AGARWAL
ENROLLMENT NO. : 32601
SEMESTER : III
TOPIC : UNIQUE SELLING PROPOSITION
What is USP?

 A unique selling proposition (USP, also seen as unique selling point) is a factor
that differentiates a product from its competitors, such as the lowest cost, the
highest quality or the first-ever product of its kind.
 A USP could be thought of as “what you have that competitors don't.”
 Product : Face Toner

 Product Overview : Toner removes any last traces of dirt, grime and

impurities stuck in your pores after you wash your face. When added
to your daily skincare routine and used regularly, it can have major positive
impact on the appearance and tightness of your pores.
 Competitors Overview : The global skin toner market size was valued at USD
654.6 million in 2018. The market growth is propelled by growing awareness
regarding skincare and protection among the millennial population across the
world. Dermatologists have recommended the use of skin toners to combat all
kinds of acne and oil skin-related issues. Furthermore, the growing use of make-
up products including sunscreen among both men and women is expected to have
a positive impact on the market growth over the next few years
 Mamaearth The Moms Co.
Parent Company
: Honasa Category : Parent Company Category :
Consumer Pvt Skin Care : MyGlamm Skin Care
Ltd USP : Goodbye to
USP : Toxin- Dryness & Fine
Free Brand Lines

Sector : Tagline : Every mom

Sector : Tagline :
Goodness Inside Personal Care wants nothing but the
Personal Care best for her baby

Dot and Juicy Chemistry

KeyCategory : Parent Company
Category :
Parent Company : Juicy
: Nykaa Skin Care Chemistry Skin Care
USP : Reduces
private limited
USP : Organic
Acne & Controls beauty and
Oil  personal care

Sector :
Sector : Tagline : Key to your Skincare
Personal Care Tagline : Organic by nature
Personal Care
Comparison of USP’s

Toxin-Free Brand

Goodbye to Dryness & Fine Lines

Reduces Acne & Controls Oil 

Organic beauty and personal care

 Product : Hair Serum
 Product Overview : Hair serum is a liquid-based treatment usually formulated using
silicones that provide a protective layer over the hair fibre, assisting in
smoothing frizz. This smooth layer then reflects the light, which is how serum gives
your hair a shiny, not greasy, finish..
 Competitors Overview : The hair serum market is projected to register a CAGR of 7.1% during
the forecast period, 2022-2027.The rising application of hair serum in hair loss treatment and
hair damage repairing is driving the market as consumers are becoming conscious about hair
health and prefer advanced hair care products such as serums. Further, modern consumers are
increasingly preferring organic products featuring herbal or natural ingredients like argan oil,
onion, tea tree, Aloe Vera, and green tea, among others. As a result, the market is witnessing
high penetration of herbal hair serum brands across key geographical markets that facilitate
retail sales expansion in the worldwide market. For instance, in September 2022, Herbal Farm,
a Singapore-based neutraceutical brand announced the business expansion into the personal
care segment with the launch of a new hair care range featuring serum, shampoo, and
conditioners.
 Mamaearth The Moms Co.
Parent Company
: Honasa Category : Parent Company Category :
Consumer Pvt Hair Care : MyGlamm Hair Care
Ltd
USP : Frizz- USP : Reduces
free hair split ends

Sector : Tagline : Every mom

Sector : Tagline :
Goodness Inside Personal Care wants nothing but the
Personal Care best for her baby

Dot and Juicy Chemistry

KeyCategory : Parent Company
Category :
Parent Company : Juicy
: Nykaa Hair Care Chemistry Hair Care
private limited
USP: Moisturises
USP
and nourishes
Hair Volumizing
the hair

Sector :
Sector : Tagline : Key to your Skincare
Personal Care Tagline : Organic by nature
Personal Care
Comparison of USP’s

Frizz-free hair

Reduces split ends

Hair Volumizing

Moisturises and nourishes the hair

THANK YOU