TYPES OF M E D IA

EVOLUTION OF MEDIA
TV
Print Broadcast

Radio Online Media

Broadcast
PRINT MEDIA

•PAPER PUBLICATIONS
BROADCCAST MEDIA
•TRADITIONAL FORMS OF MEDIA
THAT INCLUDE TELEVISION AND
RADIO
•DISTRIBUTION OF AUDIO AND
VIDEO CONTENT TO A DISPERSED
AUDIENCE VIA RADIO, TELEVISION
ONLINE MEDIA

•MEDIUM WHICH
USE INTERNET TO
SEND
INFORMATION.
INFLUENCE OF MEDIA
•INFORMATION
•SELLING:
1. PRODUCTS
2.SERVICES
3.IDIOLOGIES
MEDIA CONTENT
•CONTENT IS THE IDEA THAT IS
DELIVERED TO THE AUDIENCES,
IN A FORM OF IMAGES STILL
AND MOVING, AUDIO,
DOCUMENTS AND FILES.
MEDIA CONTENT
•PRINT MEDIA
1. NEWS
2.ADVERTISMENTS
3.ENTERTAINMENT
MEDIA CONTENT

•RADIO BROADCAST
1. MUSIC
2.NEWS
3.DRAMA
MEDIA CONTENT
•TV BROADCAST
1. HAS THE BEST ATTRIBUTE AND ADVANTAGE OF MOVING
IMAGE PLUS THE AUDIO, WHICH IS MORE ENTERTAINING.
2.IT ALSO CAN FOSTER EMOTION AND EMPATHY REACHING
A WIDER TARGET OF AUDIENCE; THUS, THE PRESENTATION
OF CONTENT BECOMES MORE EFFECTIVE.
MEDIA CONTENT
MEDIA CONTENT
•ONLINE MEDIA
1. HAS THE CONTENT OF
PRINT AND BROADCAST
MEDIA
2.OFFERS AUDIENCE
PARTICIPATION
DELIVERY OF CONTENTS
•LIVE STREAMING
1. ALLOWS A CREATOR
TO SHARE CREATION
AND IDEA IN REAL
TIME.
DELIVERY OF CONTENTS
•WEBINARS
1. CREATE A ROOM FOR
SEMINARS, TRAININGS,
LECTURES, AND DISCUSSION
USING ONLINE MEDIA.
DELIVERY OF CONTENTS
•PODCAST
1. KNOWN AS “NEW RADIO”
MERGED FROM THE WORD IPOD
AND BROADCAST.
2.IT IS AN AUDIO PROGRAMME
DONE IN SERIES AND DELIVERED
IN DIGITAL AUDIO
DELIVERY OF CONTENTS
• INFOGRAPHICS
1. VISUAL PRESENTATION OF
INFORMATION AND DATA
2. COMES IN IMAGERY, CHARTS AND
MINIMAL TEXTS WHICH ALLOWS THE
READER TO HAVE A QUICK OVERVIEW
OF THE CONCEPT OR IDEA.
DEIVERY OF CONTENTS
• EBOOKS
1. ELECTRONIC VERSION OF PRINTED
BOOKS.
2. STORIES CAN BE READ ON COMPUTER
OR HANDHELD DEVICE.
3. ONE OF THE ADVANTAGES OF E-BOOK
IS ITS “INTERACTIVITY” AND
“PERSONALIZATION”.