Scribd Logo
Upload

Welcome to Scribd!

  • Branding & Marketing ICE 1

    Uploaded by

    Ntokozo Hakeem Malgas
    13 views1 page
    This document outlines an ICE task on branding and marketing that is due on March 24th, 2023. It contains 4 questions worth a total of 40 marks: discussing Nike's brand architecture (15 marks), explaining the differences between brand image and identity (10 marks), explaining the stages of the product lifecycle (10 marks), and whether sustainability matters for marketing and branding (5 marks). The lecturer for the task is Julian Maake.

    Original Description:

    Frequently asked questions about brand architecture in tests

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document outlines an ICE task on branding and marketing that is due on March 24th, 2023. It contains 4 questions worth a total of 40 marks: discussing Nike's brand architecture (15 marks), explaining the differences between brand image and identity (10 marks), explaining the stages of the product lifecycle (10 marks), and whether sustainability matters for marketing and branding (5 marks). The lecturer for the task is Julian Maake.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    13 views1 page

    Branding & Marketing ICE 1

    Uploaded by

    Ntokozo Hakeem Malgas
    This document outlines an ICE task on branding and marketing that is due on March 24th, 2023. It contains 4 questions worth a total of 40 marks: discussing Nike's brand architecture (15 marks), explaining the differences between brand image and identity (10 marks), explaining the stages of the product lifecycle (10 marks), and whether sustainability matters for marketing and branding (5 marks). The lecturer for the task is Julian Maake.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    ICE Task – Branding and Marketing 1

    (BMKT6111)
    • Discuss Nike’s Brand Architecture? (15 Marks)

    • What is the difference between brand image and brand identity (10 Marks)

    • What is the Product life-cycle? Explain the different stages of the product life-
    cycle? (10 Marks)

    • Does sustainability matter in marketing and branding? (5 Marks)

    Total – 40 Marks.

    • Due Date: 24 March 2023.

    • Lecturer – Julian Maake

    You might also like