INTERNET

ETIQUETTE
The appropriate use of the internet
and social media in the Business
Environment
GROUP 3 PRESENTERS

HANNAH JONES
AMOY FRANCIS
DAENA GAYNOR
DJAVILIA
THOMPSON
DALE GRANT
SHAKERIA DAVIS 2
OBJECTIVES
• Define Internet Etiquette / Netiquette
• The history of Netiquette
• General rules for Netiquette
• The Importance of Internet Etiquette/
Netiquette
• Netiquette in online Businesses (video)
• Netiquette in Social Media– Business
Industry ( Facebook Instagram, etc.)
• Netiquette in the organizations
• Consequences of bad netiquette (video)
• Email etiquette 101
• Conclusion
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 What is Internet Etiquette / Netiquette ?
• Netiquette is a made-up word from the words net
and etiquette. 

• Netiquette is the rules of conduct for respectful

and appropriate communication on the internet. 

• Netiquette is often referred to as etiquette for the

internet.

• netiquette, an abbreviation of Internet etiquette or

network etiquette, is a guideline for courteous
communication in the online environment. It
includes proper manners for sending e-mails,
conversing online, etc.

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The history of
Netiquette
• Netiquette is the culture of the internet,
The rules of netiquette are the common
practices and conventions of internet use.
• It represented the solution to
communicate with people of different
ethnic groups respecting each other.
• Historically, Netiquette got its start at the
legendary Xerox facility called PARC, or
Palo Alto Research Center, in the mid-
1970s.
• The world was first posted in a Usenet
forum in 1982
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Netiquette was first created as a
joke – It was then used to describe
effective email communication, and
service networks began using rules
for delivering information to the
network.
Usenet is a worldwide network,
born in the USA in the early 80’s
Netiquette was born in the USA- made up of thousands of
There was such a popular forum interconnected servers.
that served to talk about various
topics, and it was similar to today’s
social media: Usenet
It collects articles, news,
messages and mails

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General rules for Netiquette
The Importance of Internet Etiquette/ Netiquette
Oral Or In-Person Communication Has The Benefit Of
Body Language, Tone Of Voice And Facial Expressions
That Add To The Communication Between Sender  And
Recipient. Written Communication Is Devoid Of This
Luxury, Often Making The Writer’s Intent Unclear.

This Is The Primary Reason For The Presence Of Online

Etiquette—To Allow Us To Communicate Well Virtually.
Most Websites And Social Media Platforms Have
Defined The Rules Of Online Behaviour That Users
Must Follow. Such Codes Have Been Put In Place To
Ensure People Interact Effectively And Avoid Conflicts.
There Can Even Be Legal Implications Of Not
Following Net Etiquette.

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 Netiquette in Online Businesses

• Conducting business
online
• In-Person Priority
• Virtual Presence
• Explain Emergencies
• Keep it Quiet

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https://youtu.be/Y_-s4pxFpnU 

Video illustration on Netiquette in the workplace

NETIQUETTE ON SOCIAL MEDIA
Business Industry- Facebook, Instagram
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How should employees practice netiquette in the organizations?

• Ensure what is posted on • These rules are to guide

your social media/ users to use the platforms
Instagram is professional the right way. Employees
or any other user that
• Ensure your behaviour
utilizes.
using social media
(Instagram) is appropriate
• Adhere to the rules and
guidelines of the social
media (Instagram)
platform

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Consequences of bad netiquette

• Decrease in customer satisfaction/customer

service- A decrease in customer service
may result from customers feeling like the
company is not meeting their expectations.
• Decrease in team spirit- Displaying bad
netiquette may lead to confusion and
distraction in the workforce

• Decrease in business/sales- The

practice of bad netiquette will result in
some consequences for such actions.
• The business will be at a risk of decline
in the overall outcome of the company.

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https://youtu.be/J7coJ7hkJKg
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 Bad Netiquette in the Workplace
as it relates to Facebook

Do’s Don’ts
• Always share acceptable information from other • Do not criticize your rival because you should be
businesses concentrating on selling your business
• Read up on various social media platforms to better
grasp their expectations for netiquette, as each one has
its own.
• After posting, keep an eye on the reviews, as this will
help the business better understand its audience and
implement strategic management.
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 Advantages of using Facebook for Business

• Connections
• Simple alerts and sharing
• Customer and follower communication
• Customer interaction can be increased
with the use of a Facebook Page.
• Engaging with followers and
responding to their inquiries can
convert a potential buyer into a devoted
follower in a matter of seconds.
• Visibility

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 • Tagging indiscriminately

• Spamming

• Over posting

Examples of Bad Facebook Netiquette

• Invading one’s privacy

• Sharing of employee personal information

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Email Etiquette
101
Since emails have essentially replaced
business letters and interoffice memos
in most organizations, attention must
be paid to ensuring they are business-
like and professional in tone, while
providing information or requests that
are clear and complete.
Guffey and Loewy (2016)
Email Etiquette 101
 Follow a proper
email format  Check email tone

 Check that the

 Timing - Respond to
emails promptly,
recipient’s name Don’t send emails
is correct over the weekend

 Don’t respond to
an email when
 Keep emails
emotional concise
 Proofread your
 Use proper
emails salutations

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Email Etiquette 101
DO’s
 Make sure subject lines are clear
and reflect the topic and urgency.
 Carefully consider who needs to be
copied, and only include those
really needed.
 Ensure Emails clearly define the
issue, the action items, and any
deadlines.
 Read Emails before sending to
ensure they are concise, clear, and
correct.
 Work to properly manage your
Inbox and ensure messages are not
missed or lost.
DON’TS
 Email when angry or send out
unprofessional or inappropriate
information.
 Send out unnecessary Emails, or
copy, reply-all, or forward
excessively.
 Reply to messages with “Thanks” or
“OK” unless absolutely necessary.
 Forward messages without
explaining why it is being sent and
what needs to be done with it.
 Use Email when another form of
communication is more effective.
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 Conclusion
Enjoying the internet has limitless possibilities, but

there are many guidelines in place that will keep you

safe. Respecting and abiding by these guidelines will

ensure you avoid danger and remain sensitive to your

peers. 

Happy surfing!

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Reference

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Thank you for listening !!!
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