Models of Communication

Shannon-Weaver Model
Table of contents
01 03
The Model Examples
What are some examples of
What model did we choose?
the model that we choose?

02 04
Concepts Criticism
What are the various
What are the advantages in
concepts in the model that
using this model?
we choose?
 01
The Model
The communication model that
we choose is called…
 Introduction
In 1948, Shannon was an American mathematician, Electronic engineer and Weaver
was an American scientist both of them join together to write an article in “Bell
System Technical Journal” called “A Mathematical Theory of Communication” and
also called as “Shannon-Weaver model of communication”.
This model is specially designed to develop the effective
communication between sender and receiver. Also they
find factors which affecting the communication process
called “Noise”
 02
Concepts
The model deals with various
concepts like…
Shannon-Weaver Model

Sender Encoder Decoder Receiver

The originator of The transmitter which The reception place of The destination of the
message or the converts the message the signal which message from sender
information source into signals converts signals into
selects desire message message. A reverse
process of encode
Shanon-Weaver Model

Noise
The messages are transferred from encoder to decoder through channel. During
this process the messages may distracted or affected by physical noise like horn
sounds, thunder and crowd noise or encoded signals may distract in the channel
during the transmission process which affect the communication flow or the
receiver may not receive the correct message
 03
Examples
What are some examples of
the model that we choose?
Example
Thomson made call to his assistant
“come here I want to see you”.
During his call, noise appeared
(transmission error) and his assistant
received “I want” only.

Again Assistant asked Thomson

(feedback) “what do you want
Thomson”.
Let us identify…

SENDER ENCODER CHANNEL

Thomson Telephone (Thomson) Cable

NOISE RECEPTION RECEIVER

Distraction in voice Telephone (Assistant) Assistant
 WHOA!
Due to transmission error or noise, Assistant can’t able to
understand Thomson’s messages.
 04
Criticism
What are the advantages in
using this model?
Advantages

EASY TO
SIMPLE UNDERSTAND
One of the simplest model
Understanding Noise will
and its general applied in
helps to solve the various
various communication
problems in communication
theories
THANK YOU!