Presented by –

Divya Singh
Durgesh Dwivedi
Eram Suhail
Gaurav Singh
Gaurav Negi
Gaurav Tiwari
Analytical comparison of Traditional
to Digital Marketing

Digital marketing is generally more cost-effective

and can be more targeted, while traditional
marketing can be more effective at reaching a
larger audience. It's important to consider your
budget and target market when deciding which type
of marketing to use.
TRADITIONAL MARKETING
Traditional marketing encompasses the marketing methods that can be used without the
internet. These are the methods that have been around for decades and are typically used less
often now.

Common traditional market methods include:

 Directly mailed postcards, coupons, and informational packets

 Television or radio commercials
 Newspaper or magazine ads
 Billboards and fliers
 Telephone calls and text notifications
Why Traditional Marketing?
 DIGITAL MARKETING
Digital marketing strategies evolve quickly because of trends and new
technology. These strategies include those that require the use of the
internet or smartphones. They haven’t been around as long as traditional
methods, but they certainly pack a punch.

Common digital marketing methods include :

 Website content
 Email campaigns
 Content marketing
 Social media posts
 Clickable ads
 Affiliate marketing
 Search engine optimization (SEO)
Why Digital Marketing?
S.NO. Comparison basis Traditional marketing Digital marketing

1 Definition It is one type of marketing that utilizes It is one type of marketing that
media, TV, or magazine to advertise any uses the internet and social media
business's services and products. for advertising businesses.

2 Engagement low Very High

3 Conversion Slow Extremely Fast

4 Nature Strategic Dynamic

5 Investment Return Not easy to measure Simple to Measure

6 Effectiveness More Expensive Less Effective Less Expensive More Effective

7 Targeting Standardized Customized

S.No. Comparison Traditional Marketing Digital Marketing
basis

8 Tracking Not possible Possible

9 Reach local Global

10 Tweaking Not Possible once the advertisement is One can change or edit anything
placed

11 Results Slow result Quick and live Result

12 Communication It is mostly one-way communication It is a two-way communication

13 Interruption It is not easy to skip the advertisement, One can easily skip between
as that are bound to the users advertisements if it does not
interested them
THANK
YOU