Media and Information Sources

Media Information Literacy

Media & Information Sources

• Reliability of information -
Information is said to be reliable if it can be
verified and evaluated.

Accuracy of information -
Accuracy refers to the closeness of the report
to the actual data.

Measurement of accuracy varies, depending

on the type of information being evaluated.

Forecasts are said to be accurate if the report

is similar to the actual data. Financial
information is considered accurate if the
values are correct, properly classified, and
presented
Media & Information Sources

Value of information - Information is said

to be of value if it aids the user in making or
improving decisions.

Authority of the source - Much of the

information we gather daily do not come from a
primary source but are passed on through
secondary sources such as writers, reporters,
and the like.

Sources with an established expertise on the

subject matter are considered as having sound
authority on the subject.
Media and Information Sources

Timeliness - Reliability, accuracy, and

value of information may vary based on the time
it was produced or acquired. While a piece of
information may have been found accurate,
reliable, and valuable during the time it was
produced, it may become irrelevant and
inaccurate with the passing of time (thus making
it less valuable).
Other information may be timeless, proven to be
the same in reliability, accuracy, and value
throughout history.
How media affects our daily
life?
Mind Map
 Concepts of Indigenous Media &
Information

Indigenous - native; local; originating or

produced naturally in a particular region.

Indigenous knowledge - knowledge that

is unique to a specific culture or society; most often it is
not written down.
Concepts of Indigenous Media &
Information
Indigenous communication -
transmission of information through local
channels or forms. It is a means by which
culture is preserved, handed down, and
adapted.

Indigenous media and

information - original information created by
a local group of people.

This also refers to content about indigenous

peoples that may be distributed through
dominant forms of media or through forms of
communication unique to their people group.
Importance of Indigenous Media
& Information
• Popular media cannot reach some rural areas.
While print, broadcast, and new media have a
wide reach, there are still areas that these
forms of media have not reached.
• Indigenous media and information are
highly credible because they are near the
source and are seldom circulated for
profit.
• Indigenous media are channels for change,
education, and development because of its
direct access to local channels.

• Ignoring indigenous media and information

can result in development and education
programs that are irrelevant and
ineffective.
Importance of Indigenous Media
& Information
• Forms of indigenous media and their local
examples:
a. Folk or traditional media
b. Gatherings and social organisations
c. Direct observation
d. Records - may be written, carved, or oral
e. Oral instruction