RAJASTHAN TECHNICAL UNIVERSITY, KOTA

Managerial Skill Development LAB

Topic – BUSINESS PERSONALITIES

By :- Gaurav Nama
NITHIN KAMATH
Co-founder & CEO, Zerodha

Born in, Shivamogga, Karnataka, India

5 October 1979
Education:- engineering from Bangalore
Job:- Worked in call center
 ZERODHA

Founded by Nithin Kamath in 2010 in bangalore

Bootstrapped and profitable unicorn in 2020
• Discount broking firm
• Accounts 15% of the retail trading volume
• Employee about 1,100 people with a core team of 6
PROBLEMS

• Young generation was not willing to start trading

• High brokerage charges
• User-friendly interface
• Digitization was the need of the hour
• Commission charges
• Lack of education in youth about stock market
HOW DID IT START

Was working at a call center at night and used to trade in stock

market during morning at the age of 17
• Later in 2003 he started working with Reliance money as a sub-
broker –
• Lost a significant amount of money in global financial crisis in
2008-2009
• While working as a full time trader for a decade, he faced
problems which he then wanted to solve
STARTUP CHALLENGES

Zeroth does not provide stock advisory or any market related calls
• Lack of delivery of valuable advisory & analysis reports of one’s
investment and trading activities be it weekly or quarterl
• Lack of quick customer support because of no offline presence is
the biggest challenge for the company
• Technical errors like app down or charting errors were reported
due to heav traffic on the application
BUSINESS MODEL

Low margin-high volume model

Charging smaller amounts from large number of customers leads to
higher revenue for the company
• Low operational cost as compared to the competitors
JOURNEY
Thank you