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    This document defines and discusses various types of digital marketing. It begins by defining digital marketing as promoting products and services online using channels like search engines, websites, social media, email and mobile apps. It then lists the main benefits of digital marketing as reaching customers quickly at lower cost with more control and data. The rest of the document describes popular digital marketing types like SEO, SEM, content marketing, social media marketing, email marketing, affiliate marketing, viral marketing and influencer marketing. It provides examples and brief descriptions for each type.

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    This document defines and discusses various types of digital marketing. It begins by defining digital marketing as promoting products and services online using channels like search engines, websites, social media, email and mobile apps. It then lists the main benefits of digital marketing as reaching customers quickly at lower cost with more control and data. The rest of the document describes popular digital marketing types like SEO, SEM, content marketing, social media marketing, email marketing, affiliate marketing, viral marketing and influencer marketing. It provides examples and brief descriptions for each type.

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    4 views14 pages

    Welco ME

    Uploaded by

    kumar gaurav
    This document defines and discusses various types of digital marketing. It begins by defining digital marketing as promoting products and services online using channels like search engines, websites, social media, email and mobile apps. It then lists the main benefits of digital marketing as reaching customers quickly at lower cost with more control and data. The rest of the document describes popular digital marketing types like SEO, SEM, content marketing, social media marketing, email marketing, affiliate marketing, viral marketing and influencer marketing. It provides examples and brief descriptions for each type.

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    of 14

    WELCO

    ME
    DICS
    INNOVATIVE’S
    What is Digital Marketing ?
    Digital Marketing refers to
    promoting products and
    services online
    It is called as online
    marketing
    Online channels- search
    engines, websites, social
    media, email, mobile apps.
    BENEFITS OF DIGITAL
    MARKETING:-
     Reach to local and global customers quickly
     Lower cost than traditional marketing
     Complete control on reaching target consumers
     Quick data gathering and analysis
     Retarget interested consumers
    TYPES OF DIGITAL
    MARKETING:-
     Search Engine Optimization
     Search Engine Marketing
     Content Marketing
     Social Media Marketing
     Pay-per-click Marketing
     Affiliate Marketing
     Native Advertising
     Email Marketing
     Viral Marketing
     Influencer Marketing
    SEARCH ENGINE OPTIMIZATION:-
     Keyword and key phrase optimization and
    research.
     Technical website SEO audits.
     Optimization of specific pages.
     Robots.txt.
     Sitemaps.
     Webmaster (Search Console).
     On-page and off-page SEO.
     Video SEO.
     Optimization for Google, Yahoo,
     Bing, You tube, etc.
    SEARCH ENGINE MARKETING:-

    Google Ad Words You tube Ads


    Bing Ads
    Yahoo: Search Ads
    CONTENT MARKETING:-
    Blog / Guest Posts
    Infographics
    Images
    Video
    Case Studies
    EMAIL MARKETING:-
    Newsletter Email
    Catalogue and Video Email
    Press Release Email
    Invitation and Survey Email
    Thank-You Email
    SOCIAL MEDIA MARKETING:-
    Facebook Ads
    Twitter Ads
    You tube Ads
    Instagram
    Sponsored
    Linkedln
    Sponsored Ads
    AFFILIATE MARKETING:-
     Affiliate marketing is a marketing scheme in which a company
    compensates partners for business created from the affiliate's
    marketing tactics
     Digital marketing, analytics, and cookies have made affiliate
    marketing a billion-dollar industry.
     Firms typically pay affiliates per sale and less frequently by clicks or
    impressions.
    VIRAL MARKETING:-
     Pass Along
     Buzz Marketing
     Incentive Marketing
     Undercover Marketing
     User Managed Database
     Social Media Uprising
     Judging Importance
     Facebook and Google API
     Send Request/ Invitation
    INFLUENCER
    MARKETING:-
    Research and Discovery
    Strategy and Plan
    Identify and Engage
    Campaign Management
    Measure and Report
    Maintain
    ADDRESS:-

    2nd floor, 20, 352, opp. Gulab Sweets,
    Kapil Vihar, Pitam Pura, Delhi, 110034

    Call Us: +91-9711079947

    Call Us:  +91-9891045405

    dicsinnovatives@gmail.com

    THANK
    YOU……

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