Conjoint Analysis

5
Optional products

Market
share

average partworths of segment 1 customers

 Conjoint Analysis
Optimal products
Rest
　 Room Bus Amenities Leisure Extras
Delivery
Optimal product 1 Small Suite Internet access Pool Fruit and cheese Restaurant
Optimal product 2 Small Suite Speaker phone Pool Fruit and cheese Restaurant
Optimal product 3 Small Suite Internet access Exercise room + Pool Fruit and cheese Restaurant
Optimal product 4 Room Office Internet access Pool Fruit and cheese Restaurant
Optimal product 5 Small Suite Speaker phone Exercise room + Pool Fruit and cheese Restaurant

simulation results of market share

　 Courtyard by Marriott Nittany Lion Inn Atherton Hilton Toftrees Scanticon Optimal product
Base predictions 25.8% 16.2% 13.0% 24.1% 20.8% N/A
...with optimal product 1 20.1% 12.6% 10.3% 18.9% 16.1% 0.220644658
...with optimal product 2 20.1% 12.6% 10.3% 18.9% 16.2% 0.219266273
...with optimal product 3 20.2% 12.7% 10.3% 18.9% 16.2% 0.216095895
...with optimal product 4 20.4% 12.6% 10.3% 19.2% 16.1% 0.214743071
...with optimal product 5 20.2% 12.8% 10.3% 18.9% 16.4% 0.214358506