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    yu jiang
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    The document summarizes research to help Forte Executive Inne design optimal room types. It conducted segmentation and conjoint analysis on data from Enginius to identify European and American business travelers' preferences. The research aims to increase Forte's revenue and expand its US market share by tailoring new room types to different traveler segments.

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    The document summarizes research to help Forte Executive Inne design optimal room types. It conducted segmentation and conjoint analysis on data from Enginius to identify European and American business travelers' preferences. The research aims to increase Forte's revenue and expand its US market share by tailoring new room types to different traveler segments.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    3 views10 pages

    $RO6FIHA

    Uploaded by

    yu jiang
    The document summarizes research to help Forte Executive Inne design optimal room types. It conducted segmentation and conjoint analysis on data from Enginius to identify European and American business travelers' preferences. The research aims to increase Forte's revenue and expand its US market share by tailoring new room types to different traveler segments.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 10

    Helping Forte

    Executive Inne
    design an optimal
    room type
    CONTENTS

    01 02 03
    Background Data Description Segmentation

    04 05 06
    Conjoint Analysis Recommendations Problems & limitations
    01
    Background
    Company Background
    Around the world Luxury hotel and resort brand

    Boston London
    Roma State-of-the-art facilities
    Shanghai
    Dubai

    Luxury, Comfort, and


    Elegance.
    Research
    Background
    The Forte Group owns several high-
    end hotel brands.

    New Chain ：

    Forte Executive Inne


    Research Objectives
    Helping Forte Hotel design room types
    to meet the needs of European
    and American business travellers.

    Increase the group's


    overall revenue.
    Helping Forte Hotel expand
    its market share in the
    US hotel chain.
    Source of Data - Enginius

    A business and management


    consulting firm that provides
    businesses with strategic
    solutions and industry
    insights. 
    Research Method

    Conjoint
    Segmentation
    Analysis
    Breaking a larger market into A research method used to
    smaller groups of determine the preferences
    consumers with similar of consumers for different
    product features or
    needs and preferences.
    attributes.
    02
    Data
    Description
    Data Description

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