Digital

Branding
AFTER ART
Alexandre Paillart - Yahya Saadaoui - Amine Touhami
Category : Social/Lifestyle

Goal : Awareness about modern

art

Organic social KPI :

Engagement, reach
Choice of post :
We choose to post on Instagram with a visual showing a young
artist and a controversial quote, adding a question for the
caption in order to engage our community, we want that they
comment our post, to debate among themselves, to exchange
their ideas about arts.
Why Instagram ?
We choose instagram to increase the visibility of our brand by
touching a large audience. With instagram, we aim to target
generation Z that presents most of instagram's users
Strategic alignment
We choose instagram to increase the visibility of our brand by
touching a large audience. With instagram, we aim to target
generation Z that presents most of instagram's users
Content pillar
We don’t want to sell a product but a mindset, an experience of
art, and promote different artists so that they thrive. That’s why
we choose a lifestyle content.
Personification
The personification of our post and our brand is represented by
a conversationnal tone. We ask a question directly to our
community and more of that to the whole instagram audience.

We want to discuss with them, to see their point of view and

above all, that they talk each other, exchange their ideas.

It allows us to reach our Business goal which is awareness

about art with engagement and reach thanks to like, comments
and shares.