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  • Gulmohar Restaurant: Group Ammam Agarwal Gursimar Singh Shivam Mishra Vedant Mate

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    Shivam Mishra
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    Gulmohar Restaurant aims to increase revenue by 25% by January 2023. Suggestions include expanding the menu offerings to attract new customers and retain existing ones. The operational hours also need to be made more student-friendly. Establishing a social media presence can help increase customer retention and frequency by communicating new offerings. Resuming delivery services outside campus can help acquire new customers and compete with other options.

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    Gulmohar Restaurant aims to increase revenue by 25% by January 2023. Suggestions include expanding the menu offerings to attract new customers and retain existing ones. The operational hours also need to be made more student-friendly. Establishing a social media presence can help increase customer retention and frequency by communicating new offerings. Resuming delivery services outside campus can help acquire new customers and compete with other options.

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    9 views4 pages

    Gulmohar Restaurant: Group Ammam Agarwal Gursimar Singh Shivam Mishra Vedant Mate

    Uploaded by

    Shivam Mishra
    Gulmohar Restaurant aims to increase revenue by 25% by January 2023. Suggestions include expanding the menu offerings to attract new customers and retain existing ones. The operational hours also need to be made more student-friendly. Establishing a social media presence can help increase customer retention and frequency by communicating new offerings. Resuming delivery services outside campus can help acquire new customers and compete with other options.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    Gulmohar

    Restaurant
    Group
    Ammam Agarwal
    Gursimar Singh
    Shivam Mishra
    Vedant Mate
    Gulmohar Restaurant

    Indoor sitting Outdoor sitting

    1st floor Ground floor

    Lunch: 1200 to 1500


    Snacks: 0800 to 2000 hrs
    Dinner: 1930 to 2300

    North Indian (70%)


    South Indian, Pantry
    Chinese (30%)
    “To increase the revenue
    24 tables (+6) 15 tables of Gulmohar restaurant
    by 25% by January 2023
    Analysis
    • Gulmohar has the image of occasional restaurant where students prefer to go only on special occasions and
    not for casual dining.

    • Its distance from hostels is also the reason why students prefer other food joints in the campus.

    • The operational hours of the restaurants are not student friendly. The restaurant doesn’t offer any snacking
    option between 10 PM to 4 AM.

    • Many student favourite options like chaat, momos, bakery products, Italian (pasta & pizza) are not available
    in the restaurant.

    • The restaurant has fixed menu which discourages repeat purchase and hence results in low customer
    retention.
    Our suggestions to increase the revenue
    Increasing offerings Increasing customer retention &
    New customer acquisition
    frequency
    Currently, Gulmohar serves only 3
    The restaurant used to serve
    types of cuisines: North Indian, The Gulmohar restaurant doesn’t
    customers outside IIT Bombay
    South India breakfast and Chinese. have any social media handles. In
    before the pandemic through
    As food preference among young order to reach out to their target
    delivery partners like Zomato &
    people are rapidly changing, the customers the restaurant should
    Swiggy. This service should be
    restaurant should update star social media handles where
    resumed in order to compete with
    accordingly. Weekend special they can post pictures of delicacies
    Utsav and Laxmi. Gulmohar
    buffets based on different state served in the restaurant. The
    currently gives free home delivery
    cuisines can be served. Theme restaurant should also connect to
    within the IIT campus. However,
    based festival celebration. Revival of their customers through WhatsApp
    several students are not aware of
    bakery on the ground floor. Live & communicate about their latest
    this service which is why they prefer
    chaat counter that is operational till offerings.
    ordering from outside.
    3 am.

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