Digital trade marketing

Team E
201711655
202013598
202260308
202360049
개미집
Gaemijib It is a traditional Korean restaurant run by three broth-
ers. There are three restaurants in total and they are all
on one street. Although the three restaurants have the
same name, they are not chains but family restaurants.
Gaemijib1 ， 2 ， 3 All have the same basic menu: Bul-
lak. (which consists of squid, bean sprouts, bulgogi, red
pepper paste, green onion and a few pieces of rice cake)
only one only two menu: only two
menu ： Bullak and menu: Bullak
Bullak Kongbul and Spicy
Braised
Chicken
01 02 03

Gaemijib1 Gaemijib2 Gaemijib3

 positioning

SWOT analysis

3c analysis
 COMPANY
SWOT ANAYLISIS

Customer
Konkuk university students
COMPETITOR
and faculty.
many good price restaurants
around. *
For Lunch, each Students studying in building number 1,2,3,4,16,19. Consists of department
*compeitors nearby: mainly focused on Korean dishes, chicken, pork. Substitute in a narrow range would only be 헬로우 낙곱새 of business, social science, real estate, education, Liveral arts, architecture.
only for meal: 왕소구이 , 우리식당 , 코코도리 , 건우식당 , 건대종합분식 , 고기주는 햇쌈불냉면 , 레빗홀 버거컴퍼니 , 도도삼겹 , 원스테이크 ,
Unlike lunch, For dinner, students in group for clubs, students council and sort of things can
한솥도시락 , 홍콩 , 이삭토스트 , 가람성중화요리 , 길이식당 , 김밥대학 , 가츠시 , 부리도피아 , 불난떡볶이 , 위락밥집 , 행컵 , 소문난 닭칼국수 ,
알촌 , 쌍둥이네 칼국수 have dinner and alcohol together.
meal, and drinks: 파도치킨호프 , 조선 곱도리탕 , 원김치찜 , 이층 , 할매순대국밥 , 미가 , 콩닭콩닭 , 하루 , 반달집 , 돈조은날 , 샘터골 , 헬로우
낙곱새 , 신통치킨
 S W
Inflation
Good value for money
Very tiny menu
Different lunch and dinner menu
Strength Weakness Not on the side of the road, but in the alley
Large space
강점 약점
No digital marketing
Close to campus
Inconvenient for foreigners

T
Student prices
provide discounts for group customers
More single meals that can be enjoyed quickly
O
Opportunity Threat
Many restaurants with the same cuisine
Online classes become more and more relevant.

기회 위협
STRENGTH

Good value for money Different lunch and dinner menu

There is a special lunch menu for one to two
You can enjoy seafood, meat and people, and the food is served faster. Perfect for
vegetables for only 5,000-25,000 students who are busy with their studies or
KRW people working.

Large space
Close to campus
This would be a great place for stu-
It is possible to ensure that the cus-
dents when they want to get together
tomer base is stable most of the time.
for a meal. It can accommodate 30 to
40 people for a social gathering.
POSITIONING

Social media marketing

Use homepage for the first-visit customers
Provide discount event with using SNS platforms

Viral marketing
Customs that senior students introduce junior colleagues must-
eat places has stopped since covid-19.
Thank you