Neu-monic:

Concept & Idea

HERO:
Neu Art Installation- Offline

The idea here is to launch the TATA Neu’s N logo as an

art installation across the walls inside the office
premises (TATA) or alternatively, we secure a spot
across the city where the art installation would take
place. Inside the Neumonic we show graffiti art of the
categories.

Famous artists will come on-board to take the piece

live.

And towards the end, we create a video and take it live

on the digital platforms showcasing the whole art
installation coming together.

Artist: https://www.instagram.com/devartme/
Size: 300 sqft| 21 ft length| 15 ft width
Cost: 6-7 lakh *Image Ref
HERO:
Make your Neu! - Online

Insight: Tata has always been a consumer-first brand

and hence we initiate an activity inviting people to
participate in the launch of Tata Neu.

Idea: To build recall and talkability around the N -

Neumonic

We create a Neumonic symbol using our fingers,

representing a tilted 'N' just like the Tata Neu logo.
People can use both their hands to make an N and
send us a picture on DM or upload it as a story tagging
Tata Neu.

The best one can be gratified with neu coins/ IPL

tickets

*Image Ref
HUB:
Neu way to look!

Once the art installations are made, we integrate

tech innovations and create an AR effect, which acts
as a marker to scan. And once you scan it, elements
basis TATA Neu category, pops up on the mobile
screen or drives you to the playstore.

*Image Ref
HUB:
The Neu Verse/ Dimension-

To Amplify the campaign we connect with artists from the country to

create different version of the N and put the installation on the
metaverse and create a Neu verse for the audience.
Designs that are fluid and look realistic works well and since
Metaverse is the Neu thing, this definitely will help us bring the
talkability.

*Image Ref
HYGIENE:
4 buckets:

1. Wallpapers for
2. Open for UGC With N
Instagram story 3. Posts Swipe to add 4. Stickers / GIFs for
Template on insta story + For
colour Twitter
famous artists

*Image Ref
Hygiene
Neu wallpaper of the day:

We create a simple yet colourful TATA Neu’s N logo

across different renditions which will be shared on
the brand’s Instagram story. And the same can be
downloaded as a wallpaper by the audience for
usage.

*Image Ref
Hygiene
Neu Art:

The idea here is to create a N logo template and

uploaded on the brand’s Instagram story where
the audience can take a screenshot of the
template, come up with the most creative designs,
upload the same and tag us to get featured!

Alternatively, we will be also roping in famous

artists like Alicia Souza to build the same activity
and scale it up higher.

Tentative cost for Alicia:

Illustration: 7.5 lakh
Reposting on her page- 3 lakh

*Image Ref
Hygiene
Colour your Neu:

The idea here is to create a series of the TATA

Neu logo and upload it as a carousel post. As
the user swipes across, each brand colour will
be added. And towards the end of the carousel,
it forms the entire TATA Neu logo with its brand
colours.

*Image Ref
Hygiene
Neu Tags

Idea:
We create and upload the mnemonic N in different
colour and style with a line below it for the user to use
on Twitter and Instagram.

Example:
1) N
Neu year, neu me

2) N
Neu Challenges for the week!

3) N
It’s a Neu Day!

*Image Ref
Timelines:

Launch Amplification Sustenance

Neu Installation Tech AR- Neu way to look! Neu Wallpaper

Make your Neu! NFT- Neu Verse Neu UGC- Make an art

Series of carousel post to

colour

Giphy
Thank you