MARKET RESEARCH

PRESENTORS

ABEJON, SMYLE PADILLA, EDRELYN

QUIBUYEN, FAYE G.
ASHLEY S. E.
MARKET RESEARCH
 a systematic process of gathering and analyzing
information about a market, including its size,
growth potential, trends, competitors, and
customers. The purpose of market research is to
help businesses make informed decisions by
providing them with insights into their target
markets.
MARKET RESEARCH
METHODOLOGIES
 MARKET RESEARCH METHODOLOGIES
 Refer to the techniques and approaches used to conduct market research. There are several
market research methodologies that businesses can use to gather information about their
target markets, including:

FOCUS SECONDARY
SURVEYS GROUPS RESERACH

INTERVIEWS OBSERVATIONS
 MARKET RESEARCH METHODOLOGIES

 Refer to the techniques and approaches used to conduct market research. There are several
market research methodologies that businesses can use to gather information about their
target markets, including:

SURVEYS

Surveys are a common market research tool that involves

asking a series of questions to a sample of people in the
target market.
 MARKET RESEARCH METHODOLOGIES

 Refer to the techniques and approaches used to conduct market research. There are several
market research methodologies that businesses can use to gather information about their
target markets, including:

FOCUS
GROUPS

Focus groups involve bringing together a small group of people from the
target market to participate in a guided discussion about a product, service,
or marketing concept. Focus groups are typically qualitative in nature and
can provide valuable insights into customer preferences and attitudes.
 MARKET RESEARCH METHODOLOGIES

 Refer to the techniques and approaches used to conduct market research. There are several
market research methodologies that businesses can use to gather information about their
target markets, including:

Interviews can be conducted in person,

over the phone, or online, and involve
asking a series of questions to a specific
individual.
INTERVIEWS
 MARKET RESEARCH METHODOLOGIES
 Refer to the techniques and approaches used to conduct market research. There are several
market research methodologies that businesses can use to gather information about their
target markets, including:

Observational research involves watching

people in their natural environment to gather
insights into their behavior and preferences.

OBSERVATIONS
 MARKET RESEARCH METHODOLOGIES

 Refer to the techniques and approaches used to conduct market research. There are several
market research methodologies that businesses can use to gather information about their
target markets, including:

SECONDARY
RESERACH

Involves analyzing existing data sources, such as

government reports, industry publications, and academic
research. This type of research is often used to gain a broader
understanding of the target market and can help identify
trends and best practices.
SALES DATA
MINING
SALES DATA MINING
 It is the process of extracting insights and patterns from sales data to
make informed business decisions. Sales data mining can help
businesses to identify opportunities for growth, optimize sales
strategies, and increase revenue.
 The data used for sales data mining can come from a variety of
sources, including customer data, transactional data, marketing data,
and social media data. By analyzing this data, businesses can gain
valuable insights into customer behavior, buying patterns, and
preferences, which can inform product development, marketing
strategies, and sales tactics.
FOCUS GROUP
DISCUSSION
FOCUS GROUP DISCUSSION
 A focus group discussion is a qualitative research technique used to
gather feedback and opinions from a group of individuals about a
particular topic or product.
SURVEY RESEARCH
SURVEY RESEARCH
 It is a type of research method used to collect data from a large
amount of people, typically through the use of questionnaires or
interviews.
 The purpose of survey research is to gather information about
people’s attitudes, beliefs, opinions, behaviors, and experiences on a
particular topic of interest.
QUESTIONNAIRE DESIGN
QUESTIONNAIRE DESIGN
 Is the process of creating structured set of questions that are used to
gather data or information from a targeted audience.
 It can be designed for various purposes, such as: market research,
customer satisfaction surveys, or academic research
 It can be closed-ended question or open-ended question.
SAMPLING TECHNIQUES
SAMPLING TECHNIQUES

 Refers to methods used in statistics to select a subset of observations

or data points from a larger population.
 It is a way to estimate characteristics of a population based on the
analysis of a smaller group of individuals or data point.
TYPES OF SAMPLING TECHNIQUES

1
SIMPLE RANDOM CLUSTER
SAMPLING
3 SAMPLING

STRATIFIED SYSTEMATIC
2 SAMPLING 4 SAMPLING

CONVENIENCE
5 SAMPLING
TYPES OF SAMPLING TECHNIQUES

1
SIMPLE RANDOM
SAMPLING

This involves selecting a random

sample of individuals from a
population each member of
population has an equal chance of
being selected.
TYPES OF SAMPLING TECHNIQUES

This involves dividing a population

into smaller subgroups, or strata,
and then selecting a random
sample from each stratum.
STRATIFIED
2 SAMPLING
TYPES OF SAMPLING TECHNIQUES
CLUSTER

3 SAMPLING

This involves dividing a population

into clusters, selecting a few
clusters randomly, and then
selecting all individuals within the
chosen clusters.
TYPES OF SAMPLING TECHNIQUES
This involves selecting individuals
from a population at regular
intervals.
(ex. Every 10th person on the list
might be selected.)
SYSTEMATIC
4 SAMPLING
TYPES OF SAMPLING TECHNIQUES

This involves selecting individuals

who are readily available or easy to
reach.

CONVENIENCE
5 SAMPLING
CONDUCTING SURVEY
RESEARCH
STEPS TO FOLLOW
Define your research questions Analyze the data

Determine your sample Draw conclusions

Design the survey Communicate your findings

Pilot test the survey

Collect the data