Session-3

Writing Research Proposal

 Last Session
• Introduction to Research
• Research Components
• Basic and Applied Research
• Quantitative Vs Qualitative Research
• Research Process Considerations
 Topics to be covered today
• Research Proposal
• Contents of Chapter 1 of Research Proposal
• Literature Review
• Contents of Research Methodology
 Methods & Methodology
Research Methods:
 Research Methods refers to explanations of research process,
stages and ways to conduct the research.
 Methods explicates the path way to conduct the research based on
available choices of methodology in particular research paradigm.

Research Methodology:
 Research Methodology is the selection choices to conduct a
research in particular domain from Qualitative / Quantitative,
Exploratory / Explanatory, with Questionnaire / Interviews , data
collection techniques and data analysis based on research
philosophy, research paradigm and research questions.
 Basis Classifications of Research
• Audience
• Purpose
• Time
• Data Type
Basis of Types of Research
 Chapters in Research Article / Paper

• Chapter 1 Introduction
• Chapter 2 Literature Review
• Chapter 3 Research Methodology
• Chapter 4 Data Analysis
• Chapter 5 Conclusion and Findings
References
Appendix
How to get Start with Research and Writing
Research Paper
 Research Proposal
 The documents provides necessary details of
process of research how the research will be
conducted based on clients requirement,
budget and time framework.
Purpose of Research Proposal
Benefits of Research Proposal
Writing Academic Research Proposals
Contents of Research Proposal
Background
Research Problem
Research Objectives
 Research Questions
- The most important thing to write in research
is the R.Q’s
- Provides focus, area of investigation, explains
the methods and selection of design (Creswell
2011) & Blacke 2014).
- Types of Research Questions
- 5 W and H
- What, Why and How type of R.Q’s
 References
• Business Research Methods by Cooper and
Schindler (Cooper & Schindler, Chapter 4)

• Chapter 1 and 2 Social Research Methods by

Lawrence and Neuman
 Class Activity
• Write Research Topics
Topics from your Areas of Research
• The impact of employee engagement on
organizational Performance in FMCG Sector in
Karachi Pakistan

• The Impact of Organizational Commitment on

Employee retention in banking sector industry

• The impact of Training and development on Job

Satisfaction of employees
 Finance Topic
• The impact of Returns on Assets and Equity of
Dividend Policy

• Measuring the Volatility in stock market

returns with financial ratios

• The impact of monetary expansion on

Pakistan Stock Market Returns
 Marketing Topics
• The Impact of Services offered by Shopping
Malls on Consumer Loyalty

• The Impact of Online marketing on consumer

buying decision

• The study of decision making styles and its

effects on Brand Loyalty of consumers
 Class Activity
• Write Research Problem of your research

• Write 3 Objectives

• Write 3 Research Questions

Thank You