Professional Documents
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(BBA 231)
● Research a product via consumer reports, and buy the best one to
meet our needs
● Do "The Right Thing", whether or not we like it
● Choose not to buy a blue shirt which we like, because we have two
blue shirts
● Establish guidelines to follow for performing tasks
The “Big Five” Personality Theory (McCrae 1992; Smith et al. 2001)
1.Extraversion :Focuses on the comfort level of an individual in their
interactions with others.
2.Locus of control
● Some people believe that they are the masters of their own fate. Other
people see themselves as pawns of fate, believing that whatever
happens to them in their lives is due to their luck or fate.
● The first type is labeled as internals and the latter has been called
externals.
(i) A person with a strong internal locus of control has more control over
his own behavior. He believes that he controls events concerning his
own life and his internal traits determine what happens in a given
situation. He believes that he is the master of his own density.
(ii) These people are more active in seeking more information to make
decisions. They are better at retaining the information and are less
satisfied with the amount of information they possess.
(iii) Internals are more active socially.
(iv) Internals prefer skill achievement outcomes.
(v) Internals are more likely to use personally persuasive rewards and
power bases and less likely to use coercion.
(i) People who rate high in externality are less satisfied with their jobs,
have higher absenteeism rates, are more alienated from the work
setting and are less involved on jobs than are internals. They
generally prefer directive management.
(ii) Unlike the internals, these people prefer chance oriented awards.
(iii) A person with a strong ‘external locus of control’ feels that outside
forces are affecting the events in his life and he is at the mercy of
destiny, chance or other people. He believes that everything will
happen by the will of God and nothing or nobody can stop it.
(iv) Unlike, the internals, the externals are more interested in job security
and not in advancement of careers.
4.Self-esteem :
Those with low self-esteem lack confidence and look to others for praise
and reinforcement.
5.Risk Taking :
6. Self-monitoring :
● This refers to the degree to which people are sensitive to others and
adapt their behaviour to meet external expectations and situation
needs .
● They are adept at separating their private selves from their public
selves.
7. Achievement orientated:
● They want to feel that their success or failure is due to their own
actions.
(BBA 231)
Unit 2. Learning
Meaning of Learning
● In the work setting, learning can take place in one of the following
ways: classical conditioning, operant conditioning, social learning &
cognitive learning.
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Theories of learning
1. Classical conditioning (Ivan
Pavlov ,Russian Psychologist)
● Classical conditioning is a process by
which individuals learn reflex behaviours.
● A reflex is an involuntary, or an automatic,
response that is not under an individual’s
conscious control.
● In classical conditioning, an
unconditioned stimulus (environmental
event) causes a reflexive response.
● Sometimes a natural environment event,
called a conditioned stimulus, is initially
paired with the unconditioned stimulus.
● Eventually, the conditioned stimulus alone
yields the reflexive behaviour.
Environmental events that precede a
reflexive response control it.
● For example, when lab rats press a lever when a green light
is on, they receive a food pellet as a reward. When they press
the lever when a red light is on, they receive a mild electric
shock. As a result, they learn to press the lever when the
green light is on and avoid the red light.
Video to watch
● They come to the table with their own skills, knowledge, memories
and relevant information they’ve learned in the past.
3A)Learner-centered approach
● This means that before diving into a complex topic, trainers should
cover some introductory material or offer some background to the
topic. When learners have the relevant background knowledge, it’s
easier for them to ‘slot in’ new information.
● For your organization, this means:
○ New information should be sequenced carefully so that this knowledge builds on
what your learner already fully understands
○ Prefacing new material with introductory or background information is
important
○ Trainers should emphasize how each element of the session is meaningful to the
job or task your learner is being prepared for.
For example,
Most people never forget how to ride a bicycle because they actively
participated in the learning process.
--- The learning activities should be experiential rather than just informational.
---The trainers should arrange the physical surroundings to facilitate small
group interaction and promote the sharing of ideas.
Excellence and Service
CHRIST
Deemed to be University
2. Repetition :
3. Relevance
4. Transference
Because the training occurs in a special environment, an important
question to ask is whether learning will transfer to the actual job
situation.
If the learning in one setting does not transfer to the actual job
situation, the training has failed.
1.Fixed-Interval Schedule.
● A fixed-interval reinforcement schedule rewards individuals at
specified intervals for their performance, as with a biweekly
paycheck.
● Thus, there is little incentive for high effort and performance. Also,
when rewards are withheld or suspended, extinction of desired
behavior occurs quickly.
2.Fixed-Ratio Schedule.
● Reward is administered only upon the completion of a given number
of desired responses.
3. Variable-Interval Schedule.
● Both variable-interval and variable-ratio reinforcements are administered at
random times that cannot be predicted by the employee.
● The employee is generally not aware of when the next evaluation and reward
period will be.
● Under this schedule, effort and performance will generally be high and fairly
stable over time because employees never know when the evaluation will
take place.
Excellence and Service
CHRIST
Deemed to be University
4. Variable-Ratio Schedule.
● Rewards are administered only after an employee has performed the
desired behavior a number of times, with the number changing from
the administration of one reward to the next but averaging over time
to a certain ratio of number of performances to rewards.