DISCIPLINE

OF
COMMUNICATION
 Learning Targets

Identify the goals and scope of communication.

HUMSS_DIASS 12-Ih-28
- Communication is a learned
skill.
- It is the modus operandi of
social and commercial
intercourse.
- It is communication, which
gets the world going.
- It is the lifeblood of any
organization.
- Communication is at once the
cause and the consequence of a
powerful world.
- refers to the exchange of
information (a message) between
two or more people.
DIFFERENT PURPOSE OF COMMUNICATION

- To inform the public regarding

the affairs concerned to them.
- To convey the messages to the
people those are required.
- To persuade the human beings
for certain activities
DIFFERENT PURPOSE OF COMMUNICATION

- To request the people to

get something done.
- To warn the public
regarding some nuisance
that has got
consequences.
 Scope of communication

The Sender
The communication process begins
with the sender, who is also called the
communicator or source. The sender
has information — a command,
request, question, or idea — that he
or she wants to present to others.
 Scope of communication

The Sender
For that message to be received,
the sender must first encode the
message in a form that can be
understood, such as using a
common language or industry
jargon, and then transmit it.
 Scope of communication

The Receiver
The person to whom a message is
directed is called the receiver or the
interpreter. To comprehend the
information from the sender, the
receiver must first be able to receive the
sender's information and then decode
or interpret it.
 Scope of communication
The Message
The message or content is the information
that the sender wants to relay to the receiver.
Additional subtext can be conveyed through
body language and tone of voice. Put all three
elements together — sender, receiver, and
message — and you have the communication
process at its most basic.
 Scope of communication

Also called the channel, the

medium is how a message is
transmitted. Text messages, for
example, are transmitted through
the medium of cell phones.
 Scope of communication

Feedback
The communication
process reaches its final
point when the message
has been successfully
transmitted, received,
and understood.
 Scope of communication

Feedback
The receiver, in turn, responds
to the sender, indicating
comprehension. Feedback may be
direct, such as a written or verbal
response, or it may take the form
of an act or deed in response
(indirect).
 Scope of communication
Feedback
Communication Channel
The person who is interested in
communicating has to choose the
channel for sending the required
information, ideas etc. This information
is transmitted to the receiver through
certain channels which may be either
formal or informal.
Communication Channel
The person who is interested in
communicating has to choose the
channel for sending the required
information, ideas etc. This
information is transmitted to the
receiver through certain channels
which may be either formal or
informal.
W r a p Up
1. What did you learned on the
discussion?

2. Is it important to communicate?
 Read the given concept in each number and choose
the letter of the best answer.
_1. The person who intends to convey the
message with the intension of passing
information and ideas.
A. Receiver
B. B. Sender
C. C. Message
D. Communication
_ 2. This is the subject matter of the
communication, this maybe an opinion,
attitude, feelings, views, orders, or
suggestions.
A. Sender
B. Message
C. Receiver
D. channel
3. The person who receives the message
_

or for whom the message is meant for.

A. Receiver
B. Sender
C. Channel
D. Message
_ 4. This information is transmitted to the
receiver through certain channels which
maybe either formal or informal.
A. Receiver
B. Sender
C. Channel
D. Message
5. The process of ensuring that the receiver has
_

received the message and understood in the same

sense as sender meant it.
A. Feedback
B. Message
C. Receiver
D. Sende
6. The process of clearly expressing and
_

understanding ideas in written, verbal, non-verbal,

and multimodal forms.
A. Communication
B. Sender
C. Receiver
D. Message
_7. The active internal involvement of the
individual representative processing of message.
A. Communication
B. Intrapersonal Communication
C. Message
D. Sender
_8. The process by which people exchange
information, feelings, and meaning through verbal
and non-verbal messages: it’s a fate-to-face
communication.
A. Communication
B. Intrapersonal Communication
C. Message
D. Sender
_9. Refers to the nature of communication that
occurs in groups that are between three to twelve
individuals.
A. Interpersonal Communication
B. Group Communication
C. Public Communication
D. Mass Communication
10.A process in which a person, group of people,
_

or an organization sends a message through a

channel of communication to a large group of
anonymous and heterogeneous people and
organization.
A. Mass Communication
B. Group Communication
C. Public communication
D. Direct Channel
Thank You
for
listening