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  • 蓝紫色多色矩形SWOT图简洁互联网分享中文信息图例 3

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    nephielive.cn
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    1. The document describes a new chewing gum product designed for children and teens that aims to protect teeth, with no sugar and various fruit and floral flavors. 2. It recommends adopting a high pricing strategy to ensure high profits for distributors, meet differentiated demand, and occupy the high-end chewing gum market. 3. The marketing mix suggests strengthening retail channels, developing online sales, and promoting the product through celebrity endorsements, on-site activities, social media, and public welfare events.

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    1. The document describes a new chewing gum product designed for children and teens that aims to protect teeth, with no sugar and various fruit and floral flavors. 2. It recommends adopting a high pricing strategy to ensure high profits for distributors, meet differentiated demand, and occupy the high-end chewing gum market. 3. The marketing mix suggests strengthening retail channels, developing online sales, and promoting the product through celebrity endorsements, on-site activities, social media, and public welfare events.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    20 views1 page

    蓝紫色多色矩形SWOT图简洁互联网分享中文信息图例 3

    Uploaded by

    nephielive.cn
    1. The document describes a new chewing gum product designed for children and teens that aims to protect teeth, with no sugar and various fruit and floral flavors. 2. It recommends adopting a high pricing strategy to ensure high profits for distributors, meet differentiated demand, and occupy the high-end chewing gum market. 3. The marketing mix suggests strengthening retail channels, developing online sales, and promoting the product through celebrity endorsements, on-site activities, social media, and public welfare events.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    P P

    Product Pricing
    • SpeciallyStrategy
    designed for children/teens to protect teeth ( Easy to digest if
    Strategy
    • Adopt innovative products with high pricing strategy
    swallowed ）
    • Pricing strategy advantages:
    • Function: prevent tooth decay, no sugar, concern for adolescent oral health,
    ① Ensure high gross profit operation for distributors
    in addition to bad breath, and even play cool
    ② Meet differentiated consumer demand
    • Packaging: cartoon, different packaging & size
    ③ Occupy the high-end market of chewing gum
    • Flavor: various new flavors, fruit flavor, floral flavor, coffee, etc

    Marketing Mix
    Place Strategy Promotion
    • Strengthen the maintenance of terminal channels: improve the channel design Strategy
    • Advertising strategy: choose high-profile celebrities for image endorsement or cute
    children with a healthy teeth and sunny image
    and channel management
    • On-site promotional activities: carry out product-related performance activities to
    • Channel construction should pay attention to the display

    P P
    catch consumers' eyes to accept the new products
    • Develop online channels: create consumer demand & cooperate with popular e-
    • Create more meaningful public welfare activities that reflect social values
    commerce festivals • Use social media such as TikTok, Xiaohongshu, Weibo
    • Expand special channels: children's extracurricular interest classes • Co-branding

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