Muhammad Omer Naseer

Mobile: +971523965790 m.omernaseer@gmail.com,

Villa 380, Amargo Cluster, Damac Hills 2, Dubai
EXPERIENCE
Dubizzle Group Mar 23 - Present
Product Marketing Manager
• Developed and refined the product strategy, including defining long-term goals, market positioning, and competitive analysis
• Ensuring that product launch requirements are clear across cross functional teams and are on track for an effective product launch
• Maintained comprehensive documentation of product strategies, roadmaps, and performance metrics
• Partnered with sales team to drive B2B adoption and retention through implementation of an effective go-to-market plan

Delivery Hero Nov 21 – Aug 22

Category Manager q commerce– Foods
• Managing biggest category in terms of GMV and Basket penetration
• Responsible for educating and assisting key suppliers (Friesland, Nestle, Walls) for smooth business operations
• Established strong relationships with leadership teams of key suppliers to get their involvement in business planning decisions
• P&L ownership for the category - Driving category margins to ensure sustainable growth

Nestle S.A Dec 20 – Nov 21

Key Accounts Manager – Center Zone (Punjab)
• Driving high double digit growth on local modern trade for Center Zone; Approx annual Revenue PKR 3b
• Planned engagement events for key customers to strengthen business relationships
• Responsible for rewarding the best performing customers and assisting low performers
• Effective negotiations with key customers led to a reduction of 70bps in annual Rental/Sales ratio vs SPLY

Nestle S.A Dec 18 – Dec 20

Senior Brand Manager – NESCAFÉ
• Coffee business topline grew 2x during the tenure
• Consistent communication strategy led to significant improvement in brand health metrics
• Improved HH penetration of “NESCAFÉ 3 in 1” by 350bps during the tenure through targeted sampling drives
• Significantly improved gross margin (500 bps) through various value chain interventions
Unilever Jun 18 – Dec 18
Assistant Brand Manager – Lipton
• Independently led Unilever’s 2nd biggest brand in Pakistan
• Accelerated growth on Lipton Black Tea by localizing marketing mix for specific regions
• Drove penetration for Lipton Green Tea through massive sampling drives (150 bps)
Unilever Jun 17 – Jun 18
Assistant Brand Manager – Dove Hair
• Worked independently on the brand and drove high double digit growth on Dove Shampoo
• Drove penetration (300 bps) through launch of access packs supported by massive sampling drives
• Spear headed innovations in digital space and launched a first ever D2C platform for e-commerce
• 400 bps improvement in profitability through raw and pack savings
Nestle S.A Sep 16 – Jun 17
Assistant Brand Manager – Nestle Juices
• 360 degree launch of Nestle Fruita Vitals Exotic Mixes
• Assisted in the development and implementation of Integrated Commercial Plan
• Developed digital and ecommerce strategy for Juices business
Nestle S.A Aug 15 – Aug 16
Management Trainee – Marketing
• Marketing: Developed strategic insights dashboard for four categories which consolidated cross functional data. The audience of
the dashboard was Business managers and Marketing managers.
• Supply Chain: Worked with a third party vendor to develop a portal for tracking the overall Nestle finished goods transport fleet.
Post implementation portal led to 75m+ savings in distribution costs.

EDUCATION
Lahore University of Management Sciences May 2015
MBA General Management
NUST Business School May 2012
BBA (Hons.) International Investments & Finance

ADDITIONAL SKILLS AND EXPERIENCE

• Portfolio Strategy
• Integrated commercial planning
• Value Stream Mapping

INTERESTS
• Golf, Trekking, Circular economy