SALES DISTRIBUTION

& MARKETING
PRESENTED BY :
G. Avinash 191108
Syed Hashim Basha 191117
Ch. Sai varun 191146
B. Prudhvi 191149

This Photo by Unknown Author is licensed under CC BY-SA

 NESTLE's relationship with India
dates back to 1912, when it began
Introducti trading as The NESTLÉ Anglo-Swiss
Condensed Milk Company (Export)

on of
Limited, importing and selling
finished products in the Indian
market.

Nestle After India's independence in 1947,

the economic policies of the Indian

India
Government emphasised the need
for local production. NESTLE
responded to India's aspirations by

Limited
forming a company in India and set
up its first factory in 1961 at Moga,
Punjab, where the Government
wanted NESTLE to develop the milk
economy.
 NESTLE PROFILE:-

Company Nestle India

Headquarters Switzerland
Revenue (2019) 126,157.8 million
Profit (2019) 19,695.5 million
Major competitors HUL, ITC, cabdury, Amul.
MILK PRODUCTS & BEVERAGES PREPARED DISHES & CHOCOLATES &
NUTRITION COOKING AIDS CONFECTIOARY

Nestle Milk Nescafe Classic Maggi 2-minute Noodles Nestle Kitkat

Nestle Slim Milk Nescafe Sunrise Premium Maggi Imli Pichkoo Nestle Munch

Nestle Dahi Nescafe Cappuccino Maggi Sauces Nestle Bar One

Nestle Bhuna Jeera Raita Nescafe Sunrise Maggi Healthy Soups Nestle Milky Bar

Nestea Nestea Iced Tea Maggi Veggi Atta Noodles Nestle Polo

Nestle Milkmaid Maggi Pazzta Nestle Eclairs

Nestle Everyday Whitener Maggi Cuppa Mania

NESTLE INDIA PRODUCT PORTFOLIO

Nestlé India - Famous brand names
 Nestlé is based on the principle of decentralization, which
means each country is responsible for the efficient running
of its business - including the recruitment of its staff.

Nestle Nestle as a decentralized organization permits to

subordinate branches to enjoy a proportionately high-level
Principle: of independence.

Nestlé is a function-based organization. The tasks are divided

into separate jobs and then these jobs are grouped together
under different departments i.e. functional
departmentalization is found in organization.
Organizatio
nal
structure:
Sales force
structure:
 Nestle has Competitive edge over its existing
rivals.

Nestlé has its own distribution networks

equipped with all necessary transportation

Distributio
facilities.

n System: They transport their products at major regional

sales offices, which are situated at different
cities of India.

These sales offices (distribution centers) have

their own vans with sales-people who sell and
transport goods to the small retailers.
Distribution flow chart
Recruitment:
• Competencies are check while hiring applicants.
• Nestle uses the medium of temp recruiting agencies on the
contract bases.

Training:
• Literacy training-to upgrades essential literacy skills, especially for
workers who operate new equipment.
• Nestle apprenticeship programs are also provided to employees
to enhance their working skills.
• Training Programs-on issues ranging from technical, leadership,
and communication and business economics.
• Dealership in practice (DIP) training.
Motivational Techniques
The Company operates a recognized provident fund for all its
regular employees, excluding expatriates.
Nestle implement the SH&E (Safety Health and Environment
Policy) Management System at all workplaces and incorporate all
applicable SH&E Standards.
Employees get 10% discount through all the Nestle products.
Paternity & Maternity leave for 6 months.
Work life balance is maintained.
Fair Renumeration attractive packages.
Thank you