ABOUT ME

Highly mo vated and innova ve e-commerce professional with 3+ years of

work experience in the digital marke ng industry. I have a successful track
record of expanding business through a broad range of digital marke ng
strategies and on-site op miza on. Adaptable and can be easily trained with
the ability to work independently, crea ng effec ve solu ons that further the
goals of the organiza on.

WORK EXPERIENCE
D I G I TA L M A R K E T I N G S P E C I A L I S T
JESSA KO N U B A M E D I A | S A R A S OTA , F LO R I DA

DELA TORRE JUL 2018 - PRESENT

EXECUTIVE VIRTUAL
ASSISTANT /DIGITAL
MARKETING SPECIALIST /
E-COMMERCE SPECIALIST
live:.cid.8eb155515e731298
jessadt11201992@gmail.com
Guadalupe Drive, Cebu City, 6000,
Philippines
▪ Lead and manage seasonal, monthly, weekly, and daily campaigns in Klaviyo
▪ Responsible in crea ng campaigns and automa on in Klaviyo including crea ng
templates, content, and design
▪ Prepare monthly email crea ve briefs for development and execu on of
promo onal emails
▪ Provide analy cs and input to create new ini a ves for customers
▪ Provide recommenda ons for new and innova ve ideas to drive business that
support brand strategy and marke ng ac vi es

SKILLS ▪ Developed marke ng strategies to provide consistency in email marke ng

▪ Analyze customer behavior to create segments and flows

Klaviyo

Graphic Design ▪ Send product emails to customers specific to the behavior

Copy Wri ng ▪ Analyze click rate and open rates to specific campaigns

SEO ▪ Create an effec ve content strategy with high engagement and user reten on
rate
Facebook Marke ng

Sales ▪ Conceptualiza on of online adver sement for specific products through the use
of social media such as Facebook Business
Customer Service
▪ Manage, maintain and develop social media sites in order to enhance the overall
Client-Focused
online reputa on and client interac on
Results-Oriented

Reports Genera on And Analysis

Opera onal Improvement E-COMMERCE SPECIALIST - SHOPIFY

KO N U B A M E D I A | S A R A S OTA , F LO R I DA
Time Management
JUL 2018 - PRESENT
A en on To Details

Shopify ▪ Manage, develop, and oversee e-commerce store as well as site execu ons

Mul -Task Management ▪ Monitor the day-to-day ac vity on the site and its overall performance to

Customer Sa sfac on
Quick Learner
Problem Resolu on
Social Media Management
Google Spreadsheet
Product Research
Sales & Inventory Reports
Drop Shipping
E-Commerce
achieve goals like improving user experience, increasing website traffic and
sales, and developing brand loyalty.
▪ Weekly upload of product including product descrip ons, images, and pricing
ensuring all informa on copy, product and non-product are updated and
accurate.
▪ Regularly update prices based on manufacturer's MAP
▪ Create daily, weekly, monthly sales and revenue report and cost of goods sold
▪ Developing and improving solu ons by preparing and evalua ng alterna ve
workflow solu ons
▪ Responsible for site analy cs and tes ng to drive growth for e-commerce KPIs.

▪ Regularly reviewed compe ve websites in terms of product range, marke ng

ini a ves including func onality and customer offerings.

▪ Create products reviews in the e-commerce store

▪ Crea ng a comprehensive SEO campaign through op miza on of image and

search engine lis ng preview that resonates with the target customers

E X E C U T I V E V I RT U A L A S S I S TA N T
KO N U B A M E D I A | S A R A S OTA , F LO R I DA
JUL 2018 - PRESENT

▪ Regularly update and monitor POP ad campaigns

▪ Answered ques ons and addressed, resolved or escalated issues to

management personnel to sa sfy customers.

▪ Composed internal memos and external correspondence for senior

management and reviewed all documenta on to eliminate errors.

▪ Built and maintained excellent customer rela onships through mely response
to inquiries and going above and beyond to accommodate unusual requests.

▪ Maintained daily reports and advised execu ve leaders in decision-making

processes.

▪ Iden fied and recommended changes to exis ng processes to improve

accuracy, efficiency and quality service.

▪ Communicated with customers via email to confirm deliveries and respond to

inquiries.

▪ Managed strategic site redesign to improve brand messaging, engage new users,
and improve conversion.

▪ Review and select from daily lists of domain names using mul ple criteria for
possible acquisi on

▪ Organize calendars for important store promo ons and discounts

EMAIL MARKETING SPECIALIST

A 1 R E V E N U E | LO N D O N , U N I T E D K I N G D O M
M A R 2 0 1 6 - M AY 2 0 1 8

▪ Lead and manage seasonal, monthly, weekly, and daily campaigns in Klaviyo

▪ Responsible in crea ng campaigns and automa on in Klaviyo including crea ng

templates, content, and design

▪ Provide recommenda ons for new and innova ve ideas to drive business that
support brand strategy and marke ng ac vi es

▪ Developed marke ng strategies to provide consistency in email marke ng

▪ Analyze click rate and open rates to specific campaigns

▪ Create an effec ve content strategy with high engagement and user reten on
rate.

E-COMMERCE SPECIALIST - SHOPIFY

A 1 R E V E N U E | LO N D O N , U N I T E D K I N G D O M
M A R 2 0 1 6 - M AY 2 0 1 8

▪ Search winning products from compe ve sites using various spy tools such as
Commerce Inspector, Ali Inspector, Shoptrace, Intellygence

▪ Weekly upload of product including product descrip ons, images and pricing
ensuring all informa on copy, product and non-product are updated and
accurate.

▪ Create daily, weekly, monthly sales and revenue report and cost of goods sold

▪ Regularly reviewed compe ve websites in terms of product range, marke ng

ini a ves including func onality and customer offerings.

▪ Manage the sourcing and maintenance of accurate, approved, and up-to-date

product content (including product lis ng, specifica ons, imagery, copy, pricing
and marke ng content) by proofing and audi ng, assis ng in the op miza on of
content, and the quality and integrity of images and videos.

▪ Engage in con nual monitoring of the e-commerce pla orm for issues such as
bugs, broken images, load speed, outdated informa on (products and price
errors, etc).

▪ Process orders and regularly update inventory

C U S TO M E R S E R V I C E E M A I L S P E C I A L I S T
A 1 R E V E N U E | LO N D O N , U N I T E D K I N G D O M
M A R 2 0 1 6 - M AY 2 0 1 8

▪ Respond to customer queries in a mely and accurate way, via email or chat

▪ Resolve product or service problems by clarifying the customer's complaint;

determining the cause of the problem; selec ng and explaining the best
solu on to solve the problem; expedi ng correc on or adjustment; following up
to ensure resolu on

▪ Update our internal databases with informa on about technical issues and
useful discussions with customers

▪ Monitor customer complaints on social media and reach out to provide

assistance

▪ Generate sales leads

S A L E S O P E R AT I O N S M A N A G E R
O U TC R O S S S O LU T I O N S I N C | C E B U C I T Y, C E B U
M AY 2 0 1 4 - J A N 2 0 1 6

▪ Manage organiza onal sales by developing a business plan that covers sales,
revenue, and expense controls

▪ Mee ng planned sales goals

▪ Se ng individual sales targets with the sales team

▪ Tracking sales goals and repor ng results as necessary

▪ Overseeing the ac vi es and performance of the sales team

▪ Leading team mee ngs, asking ques ons to be er understand the calls
representa ves are receiving, educa ng and coach workers regarding processes
and prac ces, and explain expecta ons to employees.

▪ Perform quality controls and monitor produc on KPIs

▪ Provides encouragement to team members, including communica ng team

goals and iden fying areas for new training or skill checks

▪ Generates and shares comprehensive and detailed reports about team

performance, mission-related objec ves, and deadlines

▪ Contribute opera ons informa on and recommenda ons to strategic plans and
reviews; prepare and complete ac on plans; implement produc on,
produc vity, quality, and customer-service standards; resolve problems;
complete audits; iden fy trends

▪ Aid human resources department in the recruitment process by interviewing

poten al hires and outlining clear job expecta ons

▪ Establish a high standard for produc vity, quality, customer service as well as
define user guidelines.

E D U C AT I O N
B A C H E LO R O F S C I E N C E
U N I V E R S I T Y O F S A N J O S E - R E C O L E TO S | C E B U C I T Y, C E B U
2012

Bachelor of Science in Business Administra on Major in Financial Management

Graduated Cum Laude