The three steps in marketing

• Gabriela Yasmin Alarcón Rodríguez #1

• Hector Stanley Ayala Suria #5
• Jubal Daniel Chacón López #8
• Josué Eduardo Flores López #14
• Diego Samael Sanchez Bonilla #40
• What is marketing?

• Marketing is the system of researching a market, offering

value and satisfying the customer with a profit objective.This
discipline, also called marketing, is responsible for studying
the behavior of markets and the needs of consumers.
 • The three steps of marketing are:
• Step 1:Perform Data Collection and Analysis In Your
Market Research

• Before you can even attempt to create marketing campaigns

and materials, you need to understand who you will be
marketing toYour target audience determines every aspect of
your marketing planning messaging and approach
• Step 2:
• Determine Strategic Marketing Planning Budget and
Allocation

• Now that you completed the foundation for your brand, it is

time to dig into the execution details. The budget and
allocation step of the marketing planning process is a big one.
• Your market mix budget covers the costs for:

• marketing,
• advertising,
• public relations
• and digital efforts including social media.
• Step 3:
• Create the Strategic Marketing Assets

• While some might consider creation something that happens after a plan, the
marketing planning process includes everything prior to execution.

• What does this mean?

• It’s simple: you need to create your marketing materials so you are fully
prepared to execute a campaign.
Let’s walk through the assets you need for every
major marketing mix avenue:

• Television and radio

• Print advertising
Public relations
• Search engine and social media marketing
• Local outreach (events)• Inbound marketing