CHANGES IN MARKETIN

G PRACTICES
Topics
• Marketing services
• Rural marketing
• E-Commerce
• International marketing
• Internet marketing
• CRM
• Strategy marketing planning
1.Marketing services
• Promotion of economic activities by a business to i
t's clients
• It includes health treatment,air travel,education etc
Marketing services 7P'S
• Product
• Price
• Place
• Promotion
• People
• Process
• Physical evidence
2.Rural marketing
• Set of activities undertaken by marketers to encour
age people in rural areas for making intention to bu
y the products and improve their standard of living
and achieving company objectives
Potential of Rural marketin
g
• Large population
• Increased income
• Competition in urban market
• Improved infrastructure facilities
• Supporting of financial institutions
• New employment opportunities
Feautures
• State to state variation in extent of development
• Literacy level
• Life style
• Buying behaviour
3.E-Commerce
It is a dynamic set of technologies,applications and p
rocesses that links Enterprise,consumers and commu
nities through e-transactions and electronic exchange
of goods and services
Types
• B2C(Business to consumers)
• B2B(Business to Business)
• C2B(Consumer to Business)
• C2C(consumer to consumer)
4.International marketing
• It is the application of marketing principles to satisf
y the varied needs and wants of different people re
siding across the national borders or other countrie
s
How to enter IM
• Export
• Licensing
• Direct investment
• Joint venture
Steps involved in IM
• Deciding to internationalise
• Market selection
• Product selection
• Selection of entry mode
• Selection of marketing strategy
• Slection of marketing organisation
5.Internet marketing
• Internet marketing or online marketing refers to ad
vertising and marketing efforts that uses the web or
email to drive direct sales via electronic commerce
Specialised areas
• Web marketing
• Email
• Service media marketing
6.Strategy marketing planni
ng
• It is a blueprint that elaborates a systematic,interco
nnected,logical step by step process for achieving m
arketing goals
Phases
• Planning phase
• Implementation phase
• Control and evaluation phase
Steps
• Mission identification
• Analyse the situation
• Specify your marketing objective
• Develop the strategy
• Plan your evaluation
7.CRM
• Customer Relationship management
• It is a business strategy that puts focus on meeting t
he needs for your consumers, it does by using adva
nced technologies to organise automate and integr
ate marketing sales and consumers service compon
ents
Thank you my dear frnds
and respected sudheer s
ir