BY – AYUSH SARAF

Nestle Shirts
#Festiwear
 Product – SHIRTS

ABOUT Company name -

THE NESTLE
PRODUCT
 TAGLINES

• GOOD DESIGN, GOOD LIFE

• HAR GHAR KA PEHENAWA
• ALAG PEHENO, ALAG DIKHO

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 Plan for product launch
Planning
Designing the product,
keeping in mind the mission
of Nestle, “enhance the
quality of life and
contributing to a healthier
future”
Marketing
Through TV Ads – which
represent the masses, their
needs and their emotions.
Design
Shirt will be of good quality
and of affordable prices,
which will be available in
different combos or as per
customer needs.
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 Areas of focus

A
Portfolio Diversification
• Nestle mainly focuses on diversifying different
kind of products under same portfolio.
• Under the portfolio of shirts, the products which
can be diversified are: - Polo shirts, suit shirts,
formal shirts, casual shirts. Accessories like necktie
pins, and cufflinks can be additionally sold

Product Mix Strategy

• Bundling one product of Nestle with other.
• For example – “Buy 3 Nestle Formal Shirts, and get
one Nestle Polo Shirt for free.”
• This will help in repetitive customers.

Presentation title 5
 How we get there
Identify target markets
• Nestle originally is a
FMCG manufacturer, and
most of its products are
generally found in
households.
• It basically targets the
people that fall under the
category of upper middle
class and people of lower
income groups.
Presentation title
Optimizations in Site Localization
• Uploading the logo of • Branding the shirts
the shirt, its business with a taste of Indian
description and
Ethnicity
relevant TV ads for • For ex – “Kurta
marketing
Shirts”
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