Effectiveness of Social Media in

Promoting the Online Business of

ABM Students in Asian Institute of
Technology
Group 4 :
Concoles Maranga, T. Reyes
Estores Takiawan Juliada
 This research focuses on the
effectiveness of social media in
promoting the online business of
ABM students in Asian Institute of
Background of the technology. Using social media,
You can interact with your
Study customers on social media and learn
what people are saying about your
company. Social media can also be
used for mobile applications,
giveaways, and advertising. Social
media can assist your business in
attracting clients, obtaining client
feedback, and cultivating client
loyalty.
 The internet has revolutionized the
way people conduct business,
particularly in the e-commerce
industry. In recent years, the use of
Background of the social media as a marketing tool has
become increasingly popular among
Study online businesses. Social media
platforms such as Facebook,
Instagram, Twitter, and LinkedIn
provide businesses with an
opportunity to reach a wider
audience, increase brand awareness,
and engage with customers.
 ABM students in the Asian Institute of
Technology (AIT) are a prime example of
young entrepreneurs who are using social
media to promote their online businesses.

Background of the However, there is a lack of research on the

effectiveness of social media in promoting
the online businesses of ABM students in
Study AIT. Understanding the effectiveness of
social media in promoting online businesses
of ABM students in AIT will enable these
students to optimize their marketing
strategies and increase their chances of
success in the competitive e-commerce
industry. Therefore, this study aims to fill this
gap in the literature by examining the
effectiveness of social media in promoting
the online businesses of ABM students in
 This quantitative study intends to
determine how well social media
platforms promote the online businesses
of Asian Institute of Technology's abm

Statement of the students. This is to clarify the issue and

learn more about the subject. Specially

Problem
it will answer the following questions;

1. What are the profile of the

respondents based on the following :

1.1 Age
1.2 Gender
1.3 Social Media Used
 2. What are the effects of the social

Statement of the
media to the respondents towards work
efficiency according to ;

Problem 2.1 Good relationship with other

students
2.2 Fast Learning
2.3 Credible source of information

3. How social media develops the type

of learners?
 4. Is there any significant relationship

Statement of the
between the effectiveness of social
media on ABM students of Asian
Institute of Technology and work
Problem efficiency?

5. What are the possible

recommendations for the better
performance of ABM students of the
help of social media?
THANK YOU!