WHAT IS GOOGLE ALGORITHM ??

 GOOGLE ALGORITHM IS A SET OF RULE THAT THE

SEARCH ENGINE USES TO DETERMINE THE
SIGNIFICANCE OF WEBPAGE.
 EACH SEARCH ENGINE HAS ITS OWN SET OF RULE.
 GOOGLE ALGORITHM PREVENTS CHEATING ON
WEBSITE.
 GOOGLE ALGORITHMS WORKS TO PROVIDE BETTER
SEARCH RESULTS AND RELEVANT CONTENTS FOR
INTERNET USERS.
TYPES OF GOOGLE ALGORITHM…

 Google panda
 Google penguin
 Humming bird
 Google mobile friendly update
 Possum
 Google pigeon
GOOGLE PANDA

 Launch date: February 24, 2011

 Hazards: Duplicate, plagiarized or thin
content, user-generated spam,
keyword stuffing
 How it works: Panda assigns a so-
called “quality score” to web pages;
this score is then used for ranking
factor. Panda rollouts have become
more frequent, so both penalties and
recovery now happen faster.
GOOGLE PENGUIN

 Launch date: April 24, 2012

 Hazards: Spam or irrelevant links, links
with over-optimized
anchor text
 How it works: The search engine
penalizes websites with links of low
quality as this is considered a form of
spam. The Penguin algorithm rewards
websites which have backlinks from
verified sources and non-keyword stuffed
content.
HUMMINGBIRD

Launch date: August 22, 2013

Hazards: Keyword stuffing, low-quality
content
How it works: Hummingbird considers the
context of the different words together, with
the goal that pages matching the meaning do
better, rather than pages matching just a few
words. It makes it possible for a page to rank
for a query even if it doesn’t contain the
exact words the searcher entered.
GOOGLE MOBILE FRIENDLY
UPDATE
 Launch date: April 21, 2015
 Hazards: Lack of a mobile version of
the page, poor mobile usability
 How it works: Google’s Mobile Update
ensures that mobile-friendly pages rank
at the top of mobile search, while pages
not optimized for mobile are filtered
out from the SERP’s or seriously
down-ranked.
GOOGLE PIGEON

 Launch date: July 24, 2014 (US),

December 22, 2014 (UK,
Canada,Australia)
 Hazards: Poor onoff-page SEO
 How it works: Google Pigeon update
was to boost the quality of local
searches to deliver more relevant,
accurate results to users.
GOOGLE POSSUM

 Launch date: September 1, 2016

 Hazards: Tense competition in
your target location
 How it works: The main
objective of the Possum
algorithm was to diversify the
local search results and filter out
spam results that may have been
previously ranking.
GOOGLE ALGORITHMS UPDATES
THANKS FOR
WATCHING