Mother’s Kitchen

Maa Ka Khana
By group-9 Section-B
Healthy home cooked
food at your door-step
We deliver home cooked food to customers
who ordered through our app
We provide employment to housewives
Deliver healthy and quality food
Problem
• Students and employees who live alone
face problem regarding food
• Restaurant food is unhealthy and costly
• They don’t have time prepare healthy
food themselves
Solution
• Customers order food via our app
• Raw materials are provided to
housewives and order list is given
to them
• Delivery boys take food from
homes to the customers
• Food is homemade, healthy and
budget friendly
Business Model

KEY PARTNERS CUST. RELATIONS

VALUE
KEY ACTIVITIES CUST. SEGEMENT
PROPOSITION

KEY RESOURCES CHANNELS

COST STRUCTURE REVENUE STREAMS

 Why Now?

People have disposable

People are used to Technology is now available
income to spend on
ordering food online to everyone via smartphone
outside food
Singles in cities and 4G internet
relying on outside 500 million internet
food users
Underlying
technology
Market Sizing

$12b

India Market
Source : statista
Customer Profiles

Working Singles Students

25-35 years old 15-20 years old
Competitors

Food Delivery Home made Food Delivery

• Zomato • Holachef(Mumbai)
• Swiggy • Mealtango(Pune)
• Foodpanda • Neighbours Kitchen(Delhi)
Outstanding Founders
Picture Picture

Ravinder Saikumar Nitin

CEO CTO COO
Financial Projections
Cost Structure:
• Fixed costs: Delivery boys, Customer Care, Technology platform
• Variable Cost: Raw materials and payment to cooks
Revenue Structure:
• Subscription Model
• Product Revenue

Contribution Margin = 30%

Average order value = 200
Salary of Delivery = 25,000
Breakeven = 15 orders per day per delivery boy
Financial Table
2018 2019 2020 2021 2022

Sales 0 300000 600000 900000 1100000

Revenue - 6cr 12cr 18cr 22cr

Gross Margin (%) - 30% 30% 30% 30%

Expenses - 7.2cr 13cr 16.2cr 19cr

Net Profit - -1.2cr -1cr 1.8cr 3cr

Current Status

• Mobile App for ordering food is ready

Use of Funds

• Money to hire workforce of customer,

service deliver boys
Thank you
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