INTRODUCTION OF DIGITAL MARKETING

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 DIGITAL MARKETING
• IT IS THE PROMOTION OF PRODUCT ALL BRAND BY A ONE OR MORE
FORMS OF ELECTRONIC MEDIA PROMOTING THROUGH INTERNET, ,
MOBILE, RADIO, GOOGLE, SEARCH ENGINE MARKETING ETC…
• IT IS AN INTERACTIVE MARKETING OF PRODUCTS & SERVICES
USING DIGITAL TECHNOLOGIES TO REACH CUSTOMERS ON-TIME &
RETAIN THEM .
• IT IS THE MOST ACCESSIBLE ,EASY TO USE AND CONTEMPORARY
METHOD OF PROMOTION WHICH IS ALSO KNOWN AS ONLINE
MARKETING.
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DIFFERENT METHODS OF DIGITAL MARKETING

• Search Engine Marketing (SEM)

• Paid Search Engine Optimization (SEO)
• Non-paid Social Media Marketing
• (YouTube, Facebook etc..)Marketing

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TOOLS & PLATFORMS REQUIRED FOR DIGITAL MARKETING

Analytics Marketing
Software Payment
Gateway (paytm, PhonePe etc…)
Internet

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 On–Line Tools E-mail Marketing

• Social Media Marketing ( Facebook, twitter etc.)

• Video Marketing (YouTube)Search Engine Marketing
• Affiliate Marketing – “It is the process of earning a commission by
promoting other people’s (or company’s) products.
• You find a product you like, promote it to others &earn a piece of
the profit for each sale that you make”

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 OFFLINE TOOLS

• Television
• Radio
• Electronic Board

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 Future Of Digital Marketing
Measuring the Advertisement Performance
Quick Response
Convenient

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Latest Practices In Digital Marketing

• Artificial Intelligence and Machine

Learning
• Internet of Things (IoT)
• Video Ads
• Content Advertising
• Location Based Marketing
Technology
• Consumer Engagement
• Virtual Reality 05/28/2023 8
10 C’S OF DIGITAL MARKETING

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 AIDAS Theory
•  The AIDAS theory of selling is one of the widest known
theories and is the basis for training materials across
numerous organizations.
• AIDAS stands for Attention, Interest, Desire, Action,
Satisfaction.
• The AIDAS theory simply states that a prospect goes
through five different stages before finally responding
satisfactorily to our product.
• Thus he should be led comfortably through all five
stages.

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 REAN Model
• REAN (which stands for Reach, Engage, Activate, Nurture) was first coined by
Xavier Blanc in It helps you plan ahead and analyze the complex marketing
activities that are needed to build and nurture customer relationships .
• REAN stands for : Reach : Marketing activities needed to raise awareness of
your brand, product, or service. Off-line and online, from SEO to TV ads .
• Engage: The gradual, often multi-channel set of activities needed to engage
prospects.
• In analytics, measures the click depth and time spent interacting with your
website .
• Activate: The actions your prospects should and do take (i.e., defined and
tracked calls to action)Nurture: The activities needed to nurture relationships,
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such as the use of CRM, newsletters, offers to come back to the site, etc.
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 Application/Benefits Of Digital Marketing
• Recession Proof
• Economical
• Refinement of your strategy
• Brand Development
• Real time results
• Simple to measure
• Easily Accessible
• Quick and Easier
Modification
• Can Be Measured 05/28/2023 14

• Greater engagement
 Opportunities/Challenges Of Digital Marketing

Understanding customers
Effective Re-Targeting Solution
Automation and AI
Live streaming
Online Earning
Challenges-Online reputation management
Local SEO/local listings
Social media engagement 
Understanding the Audience needs
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