Professional Documents
Culture Documents
Planning
Business
Messages
ISTOCKPHOTO.COM/ZSOLT NUYLASZI
Purposeful
Persuasive
Economical
Audience oriented
MaryMary
EllenEllen
Guffey,
Guffey,
Essentials
Essentials
of Business
of Business
Communication,
Communication,
8e 8e Chapter 2,
1, Slide 5
Analyzing Your Purpose
and Channel
E-mail Telephone
Fax Voice mail
Letter Meeting
Memo Conversation
Report Web site
Primary Audience
Who is the primary reader?
What are my personal and professional
relationships with that person?
What does the person know about the
subject?
What kind of response should I expect?
Secondary Audience
Who else might see or hear this
message?
Are they different from the primary
audience?
How must I reshape the message for
the secondary audience?
Create a
Message That
Suits Your
Audience
Audience
Create a
Message That
Suits Your
Audience
Cultivate
A “You”
View
MaryMary
EllenEllen
Guffey,
Guffey,
Essentials
Essentials
of Business
of Business
Communication,
Communication,
8e 8e Chapter 2,
1, Slide 13
Develop a “You” View
Create a
Message That
Suits Your
Audience
Cultivate
Sound
A “You”
Conversational
View
Create a
Employ Cultivate
Message That
Positive A “You”
Suits Your
Language View
Audience
Sound
Conversational
MaryMary
EllenEllen
Guffey,
Guffey,
Essentials
Essentials
of Business
of Business
Communication,
Communication,
8e 8e Chapter 2,
1, Slide 18
Positive Language
staff. Check
Per your request, we are As you requested, we
sending under separate are sending your May
cover your May invoice. invoice separately.
MaryMary
EllenEllen
Guffey,
Guffey,
Essentials
Essentials
of Business
of Business
Communication,
Communication,
8e 8e Chapter 2,
1, Slide 27
Spotlight
Audience
Benefits
Use Cultivate
Inclusive A “You”
Create a
Language View
Message That
Suits Your
Audience
Employ
Sound
Positive
Conversational
Language
MaryMary
EllenEllen
Guffey,
Guffey,
Essentials
Essentials
of Business
of Business
Communication,
Communication,
8e 8e Chapter 2,
1, Slide 28
Inclusive Language
Use
Use Positive
Inclusive
Language
Language
MaryMary
EllenEllen
Guffey,
Guffey,
Essentials
Essentials
of Business
of Business
Communication,
Communication,
8e 8e Chapter 2,
1, Slide 31
Plain Language
Draw on Create a
Familiar Message That
Words Suits Your Sound
Audience Conversational
Adopt
Plain
Language Use Use Positive
Inclusive Language
Language
MaryMary
EllenEllen
Guffey,
Guffey,
Essentials
Essentials
of Business
of Business
Communication,
Communication,
8e 8e Chapter 2,
1, Slide 34
Courteous Language
Avoid sounding demanding, preachy, or rude.
Instead of this: Try this:
You must complete this Will you please complete
research by June 1. this research by June 1.
contract.
Quick
difficulty in terminating the ending the contract.
OR: It may be difficult
Check
to end the contract.
As stipulated, we As required, we
extrapolated the budget projected the budget
figures for two years. figures for two years.